November 18, 2019
With so many competing messages, it can be tough to rise above the online noise nowadays. This is true even when you have a product as popular as the Hess Toy Truck, which arrives every year in new and exciting forms, just in time for the holidays.
Appropriately, though, this is a brand that is always able to deliver the goods. After closely watching the 2019 launch last month, we’d say our client delivered a masterclass in eCommerce marketing that other online brands can learn from. Continue reading Hess Toy Truck Delivers a Masterclass in eCommerce Marketing
November 11, 2019
On behalf of the team at Capacity, we extend our gratitude and thanks to all who served. Continue reading With Gratitude
October 30, 2019
Analysis by Bain & Company recently highlighted that, when it comes to investment in new technology, Amazon will outspend its average retail competitor by a factor of ten over the next five years. At their current rate of investment, that equates to every one of its ten closest retail competitors allocating an estimated $100 billion less than Amazon for information technology by 2023.
Why does this matter? Isn’t Amazon simply spending far more because its core business is delivered online?
While underpinning its dominant eCommerce platforms is clearly a factor for Amazon, such reasoning overlooks some crucial aspects of the retail landscape that are helping Amazon become even more dominant. Continue reading Why Investment in Technology is Crucial to eCommerce Competition
October 8, 2019
Year after year, the North American E-tail Operations Summit – NAEOS – is a firm fixture on our calendar. 2019 is no different and we’re excited to report that this year’s event was every bit as engaging as those we’ve enjoyed in the past.
NAEOS19 succeeded in gathering a broad collection of eCommerce executives, leading service providers, and media partners from all over the U.S. and Canada.
The summit provides an opportunity to exchange ideas, share best practices, and learn about practical solutions to the common challenges we all need to address in the dynamic world of eCommerce retail and logistics. Continue reading NAEOS 2019: Our Highlights and Takeaways
September 24, 2019
Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users – hence the similar acronym of UX being common shorthand in the world of web development – this phrase has expanded as the influence of eCommerce has grown.
Indeed, the idea of how potential buyers experience a brand has broadened to include the entire customer journey. As a result, every aspect of brand interaction must be analyzed if a business is to deliver a frictionless customer experience.
Continue reading Why CPG Brands Should Focus on a Frictionless Customer Experience