Why Brand Partners, Not Influencers, Will Define eCommerce In 2021
4 Ways a Fulfillment Partner Can Improve Customer ExperienceA fulfillment service is often the last party to touch your product before it heads out the door to your customer. You know that any delivery delay is a problem for your brand reputation, but have you considered how much potential exists to actually improve customer experience by working with… Read On
Capacity Celebrates Growth and Diversity with Emerging BrandsNORTH BRUNSWICK, NJ, December 7, 2020 — Capacity LLC, trusted leaders in modern order management and direct-to-consumer eCommerce fulfillment, has launched with two fast-growing, diverse emerging brands: Rizos Curls and Bubble Skincare. Capacity Works with Emerging Brands Following a year of unprecedented eCommerce acceleration and dynamic changes in consumer behavior, Capacity’s ability… Read On
Why Brand Partners, Not Influencers, Will Define eCommerce In 2021Brand partners: influencers by another name? Not so fast… For several years now, attracting influencers has been an obsession for any marketing department watching the waves of eCommerce. Securing a big name – or, in some cases, any half-known name with a sizable social following – to pose for a selfie… Read On
5 Supply Chain Trends for 2021: What to WatchHappy New Year! Somehow, this time last year we skipped an article on 2020 trends. We can’t claim any kind of clairvoyance, but it’s fair to say that no-one saw what was coming from March onwards. Fast-forward a year and things look very different, but with some relief and stability hopefully… Read On
Retail Experts Discuss Commerce During the PandemicThe major question on every business owner’s mind over the past 10 weeks is relatively simple to ask but rather more difficult to answer: what does commerce look like after a pandemic that keeps everyone at home? Although we’ve looked at the acceleration of eCommerce in recent weeks, it’s always interesting… Read On
5 Ways Beauty Retailers Have Adapted to Online-first OrderingBeauty retailers have a very different view of the world than they did just a few months ago. Faced with a hesitant public and significantly restricted in-store operations, beauty brands that once relied on real-world demonstrations and physical interactions with customers have had to adapt quickly. As we covered earlier this… Read On
FBA Disadvantages: Amazon Can Inform, But It Cannot EngageAs Prime Day 2020 comes to a close and headlines report another record year for the popular Amazon sales event, it’s easy to forget what gets lost in the annual sea of deals. Diluted brand identity and loss of customer engagement are two significant FBA disadvantages that more and more… Read On
Capacity Passes 30 Million Orders Processed
New Jersey, June 2020 – Capacity LLC has passed another notable milestone, processing its 30 millionth order at the height of the ongoing pandemic.
Following hot on the heels of the company’s 20 millionth order, shipped during the 2018 peak season, processing another 10 million within 18 months demonstrates just how much online retail has accelerated.
Fueled by increasingly connected customers and greater trust in online ordering arising from the coronavirus pandemic, eCommerce is more important than ever. Capacity’s team and technology have proved more than capable of handling everything the rapid growth of online retail can throw at the company.
It is fitting that one of Capacity’s long-standing clients pushed the company past its latest milestone. An iconic beauty brand lauded by fans and influencers alike ran its annual promotion, creating an order spike bigger than ever. Capacity designed a specific fulfillment plan to maximize throughput on the items that were part of the sale. After a week of massive volume, things are back to normal and the brand’s delighted customers got everything they expected, quickly and conveniently.
Retail Experts Discuss Commerce in a Pandemic
What does commerce look like after a pandemic that keeps everyone at home? Our Chief Commercial Officer Noah Sange joined retail experts from Deck Commerce and Capgemini to assess the trends they saw and what we might expect in the months ahead.
Among their takeaways:
– Adaptability is important; companies that have been able to leverage their technology to change their supply chain and engage with customers have been able to pivot.
– Business Continuity Planning (BCP): Have a written plan for what you’re going to do when problems occur. Create BCPs for all your customers and cover various scenarios.
– Having a variety of retail channels to lean on – and establishing efficient fulfillment across them all – can help mitigate disruption caused by game-changing events.
– Intentional process planning, adding system backup/redundancy, and investing in new technology are all factors that enable brands to move or adjust more quickly.
F4SS Board Welcomes Thom Campbell & Annette Saenger
Following an election, the Foundation for Strategic Sourcing (F4SS) has announced new board members, one of whom is Capacity’s CSO, Thom Campbell! Thom joins Annette Saenger, Business Development Manager for Pharma Cosmetics at SGS North America.
The pair join Chris Taylor, CEO and Founder of Crescent Corporation, who was re-elected for another term. The term for each representative is three years, during which they are tasked with driving the direction and success of F4SS.
F4SS is a non-profit organization representing the Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) sector. Serving its members now for more than a decade, the organization works to further the interests of its constituents by promoting diversity between branded companies and their suppliers, food and non-food segmentation, and ensuring demographic representation.
Steve Weinstein, chair of the F4SS Board and Head of Supply Chain at Zarbee’s Naturals, says the new appointments will help the organization better serve those who sign up for its upgraded membership options.
F4SS Continuous Improvement Network“The balance of expertise within the F4SS Board of Directors is a direct reflection of the F4SS member base,” said Weinstein, “seated to ensure the needs and issues faced by our members are appropriately represented. We look forward to the contributions our newest Board members will make.”
5 Challenges Facing Your Cosmetics Supply Chain
A finely-tuned fulfillment solution is a beautiful thing to behold, especially when we’re talking about a cosmetics supply chain!
Beauty products are just the kind of delivery that consumers can’t wait to receive, which means any delay reflects badly not only on the order but the entire brand experience. Even with an exquisite product involved, however, every supply chain has the potential to turn ugly.
Unexpected challenges arise; inadequate storage spoils your product, packaging arrives less than perfect, or any other number of fulfillment disasters that seem like a worst-case scenario can crop up. When it’s infrequent, you can cope. When it becomes normal to see returns piling up and customers complaining about the state or timing of their delivery, it can damage your brand irreparably.
With that in mind, here are five challenges faced by the cosmetics supply chain that your business must overcome to become a beauty brand that customers trust:
1. Trends Drive Demand
2. Refrigeration Required
3. Packaging Equals Prestige
4. Diverse Destinations
5. Safe and Secure
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From the Archives: Silly String off to Iraq (NY Times)
DEPTFORD TOWNSHIP, N.J., Oct. 15, 2007 (AP) – Marcelle Shriver already had the party favors – about 80,000 cans of Silly String. Now, she finally has cause to celebrate.
After months of frustration, Ms. Shriver has found someone who will ship her Silly String to Iraq, where troops use it to detect trip wires on bombs. They spray it 10 to 12 feet out and see if the string lands on the ground or hangs on the wires.
“I am so happy right now, I am shaking,” Ms. Shriver, 58, said as boxes were loaded into a truck on Monday afternoon. “I’m thrilled.”
After an initial shipment went to Iraq in January without a hitch, Ms. Shriver – whose son Todd is a soldier there – struggled to find a way to send thousands of cans she was still collecting. One problem was that Silly String, sold in aerosol cans, is considered a hazardous material, meaning that only certain companies can ship it.
Thom Campbell, a founder of Capacity L.L.C., a shipping company based in New Jersey that has experience in handling hazardous materials, heard about Ms. Shriver’s struggles and decided to help out.
Mr. Campbell said Ms. Shriver’s determination “deserves to be honored.”