September 25, 2017
Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!
According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.
To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand
September 21, 2017
From day one Maureen Kelly, founder and CEO of our extraordinary client Tarte Cosmetics, knew what she wanted her company to stand for in the world of makeup. Then all she had to do was wait for the world to catch up.
17 years and many millions of dollars in cosmetics sales later, it’s fair to say that most of us are finally on the same page as Kelly. That fact was underlined last week when the Cosmetic Executive Women (CEW) organization honored her achievements in this hyper-competitive industry.
Continue reading CEW Awards Honor Tarte Cosmetics CEO Maureen Kelly
September 7, 2017
We take great pride when our clients reach the next level of success. There are certain events that serve as milestones in this journey, as in the case of Pat McGrath Labs and the expansion of this cosmetics icon into the European market.
To casual observers, this could look like just another makeup launch. For McGrath, it represents a significant step back into a region that defined her passion.
Continue reading Mother of Makeup Pat McGrath Expands Into Europe
August 28, 2017
Earlier this month, FedEx set up an intriguing scenario for the 2017 holiday season. Rather than follow the lead of its main rival UPS by adding a peak season surcharge to some post-Thanksgiving deliveries, FedEx opted to keep things simple.
Beyond the expected additions for oversized packages and other shipments that require special handling, the company will not add any new charges. Cue a lot of industry chatter and UPS clients reaching for the calculators. Continue reading Switch or Stay Put? Assessing Peak Season Deliveries with UPS and FedEx
August 22, 2017
Huda Kattan is an iconic name in the beauty sector. The cosmetics blogger has successfully grown her reviews into a real-world business, Huda Beauty, and is showing the same ambition as she redefines how customers select makeup products.
Kattan offers a hint of this in her recent review of Kim Kardashian’s KKW Beauty powder kit. Among the many expert insights about the product itself, she hits on an important aspect of cosmetics fulfillment: customization. Continue reading Huda Beauty Emphasizes Customization for Cosmetics