May 21, 2018
When it comes to cosmetics (and a great deal else in life), Oprah is a name trusted around the world. So, when the big “O” recognizes a beauty product, you know it’s going to be good!
Such is the case with our clients Korres, who we are happy to report were among the winners of O Magazine’s spring beauty awards…
Correction:“O-wards.” Continue reading Korres Celebrates With a Distinctive Beauty “O-ward”
May 18, 2018
Have you ever spent hours online looking for a brand you can trust, only to give up and go with the cheapest option?
How about the time when you found a brand that looked promising on its website, yet failed to continue that great e-commerce customer experience (CX) in the real world when your package arrived?
We feel your pain.
The importance of consistency to the online shopping experience is at an all-time high. Gartner research suggests that 89% of businesses see CX as their primary basis for competition.
Viewed in this light, improving the way customers view and engage with your brand becomes a competitive advantage that contributes directly to your bottom line.
Continue reading 4 Ways to Enhance Your E-commerce Customer Experience
April 30, 2018
Building a successful retail site that customers are aware of and enjoy using might seem like a substantial objective, but it’s really just the first piece of the online selling puzzle. The real hurdle comes in scaling that site to increase e-commerce revenue without incurring spiraling inventory costs.
Although a primary advantage of doing business online is selling directly to your end-consumer, meeting the increased expectations of online shoppers isn’t easy. Many retailers are looking for a way to meet this demand and grow order volume without spending vast amounts of money on inventory holding and fulfillment.
Continue reading How to Increase E-commerce Revenue (Without Adding Inventory)
April 14, 2018
As we’ve written before, Amazon is an increasingly pervasive force in our industry. While there are clear advantages to the reach and prevalence of its platform, not everything Amazon does is in the best interests of its clients or their supply chain partners.
One of our clients forwarded a recent request from Amazon and asked us for our position on the “more frequent shipping” option. Continue reading Should I Accept Amazon’s “More Frequent Shipping” Option?
April 4, 2018
It’s a big old industry out there, so how do you get started out on the path to a supply chain management career?
When our CSO Thom Campbell first helped to found Capacity around the turn of the century, he had no experience in order fulfillment or the wider supply chain. His background was in technology and finance.
Clearly, this did not deter him when his co-founders came calling. Continue reading Ask Capacity: Where Should I Start a Supply Chain Management Career?