Sustainability: the new business model

NORTH BRUNSWICK, N.J., May 27, 2021 — Capacity LLC, trusted leader in modern order management and direct-to-consumer eCommerce fulfillment, is proud to share a new website and digital assets that define the company’s identity at a pivotal moment.

At a time when more than ever before consumers are finding what they need online – and forming deeper relationships with retail brands as they do so – Capacity’s mission has shifted.

While the same commitment to B2B retail excellence and best-in-class fulfillment technology remains, the increased focus on eCommerce has crystallized the company’s primary goal as a true 3PL partner: deliver delight to the customers of the brands that Capacity serves.

As the world prepares to move from restrictions to recovery and growth, collaborative partnerships are more crucial than ever. With purpose-built new facilities, new locations, and veteran and fresh team members adding a concrete foundation from which to deliver that digital promise, Capacity is uniquely positioned to deliver delight, helping brands to scale their business and reinforce exceptional customer experiences through bespoke order fulfillment.

Following an election, the Foundation for Strategic Sourcing (F4SS) has announced new board members, one of whom is Capacity’s CSO, Thom Campbell! Thom joins Annette Saenger, Business Development Manager for Pharma Cosmetics at SGS North America.

The pair join Chris Taylor, CEO and Founder of Crescent Corporation, who was re-elected for another term. The term for each representative is three years, during which they are tasked with driving the direction and success of F4SS.

F4SS is a non-profit organization representing the Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) sector. Serving its members now for more than a decade, the organization works to further the interests of its constituents by promoting diversity between branded companies and their suppliers, food and non-food segmentation, and ensuring demographic representation.

Steve Weinstein, chair of the F4SS Board and Head of Supply Chain at Zarbee’s Naturals, says the new appointments will help the organization better serve those who sign up for its upgraded membership options.

F4SS Continuous Improvement Network“The balance of expertise within the F4SS Board of Directors is a direct reflection of the F4SS member base,” said Weinstein, “seated to ensure the needs and issues faced by our members are appropriately represented. We look forward to the contributions our newest Board members will make.”

New Jersey, June 2020 – Capacity LLC has passed another notable milestone, processing its 30 millionth order at the height of the ongoing pandemic.

Following hot on the heels of the company’s 20 millionth order, shipped during the 2018 peak season, processing another 10 million within 18 months demonstrates just how much online retail has accelerated.

Fueled by increasingly connected customers and greater trust in online ordering arising from the coronavirus pandemic, eCommerce is more important than ever. Capacity’s team and technology have proved more than capable of handling everything the rapid growth of online retail can throw at the company.

It is fitting that one of Capacity’s long-standing clients pushed the company past its latest milestone. An iconic beauty brand lauded by fans and influencers alike ran its annual promotion, creating an order spike bigger than ever. Capacity designed a specific fulfillment plan to maximize throughput on the items that were part of the sale. After a week of massive volume, things are back to normal and the brand’s delighted customers got everything they expected, quickly and conveniently.

A finely-tuned fulfillment solution is a beautiful thing to behold, especially when we’re talking about a cosmetics supply chain!

Beauty products are just the kind of delivery that consumers can’t wait to receive, which means any delay reflects badly not only on the order but the entire brand experience. Even with an exquisite product involved, however, every supply chain has the potential to turn ugly.

Unexpected challenges arise; inadequate storage spoils your product, packaging arrives less than perfect, or any other number of fulfillment disasters that seem like a worst-case scenario can crop up. When it’s infrequent, you can cope. When it becomes normal to see returns piling up and customers complaining about the state or timing of their delivery, it can damage your brand irreparably.

With that in mind, here are five challenges faced by the cosmetics supply chain that your business must overcome to become a beauty brand that customers trust:

1. Trends Drive Demand
2. Refrigeration Required
3. Packaging Equals Prestige
4. Diverse Destinations
5. Safe and Secure
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DEPTFORD TOWNSHIP, N.J., Oct. 15, 2007 (AP) – Marcelle Shriver already had the party favors – about 80,000 cans of Silly String. Now, she finally has cause to celebrate.

After months of frustration, Ms. Shriver has found someone who will ship her Silly String to Iraq, where troops use it to detect trip wires on bombs. They spray it 10 to 12 feet out and see if the string lands on the ground or hangs on the wires.

“I am so happy right now, I am shaking,” Ms. Shriver, 58, said as boxes were loaded into a truck on Monday afternoon. “I’m thrilled.”

After an initial shipment went to Iraq in January without a hitch, Ms. Shriver – whose son Todd is a soldier there – struggled to find a way to send thousands of cans she was still collecting. One problem was that Silly String, sold in aerosol cans, is considered a hazardous material, meaning that only certain companies can ship it.

Thom Campbell, a founder of Capacity L.L.C., a shipping company based in New Jersey that has experience in handling hazardous materials, heard about Ms. Shriver’s struggles and decided to help out.

Mr. Campbell said Ms. Shriver’s determination “deserves to be honored.”