The Capacity team is proud to announce the signing of a long-term lease which will take the company into a brand new 300,000 square foot fulfillment space in North Brunswick, N.J.
This state-of-the-art and built-to-suit facility will be ready for occupancy later this year, with Capacity planning to begin operations at the site from February 1, 2020. Located at 1601 Livingston Avenue. The space is custom-built for modern fulfillment technology and will serve as Capacity’s new headquarters.
While we hope you’ve already been inundated by a flurry of articles and posts celebrating inspiring women across diverse industries and disciplines, Capacity would like to another organization that is close to our heart: AWE.
There’s no doubt that this is a challenging time to be an established consumer packaged goods (CPG) brand. Whether it’s the constantly shifting landscape of consumer expectations or the agile startups making the most of their digital native status to connect with customers in a more personal way, the need to adapt to the demands of eCommerce looms large over the CPG sector.
However, what is often seen as a threat could equally be framed as an opportunity for CPG brands. With size and status on their side, the ability to go direct-to-consumer (DTC) holds the potential for improved communication with buyers and enhanced brand reputation.
The Capacity team was proud to attend the Women’s Wear Daily (WWD) Digital Beauty Forum as a sponsor again this year, giving us the opportunity to show off our services at the same time as taking in some of the most compelling speakers in the beauty sector.