The new face
of beauty has emerged

and consumers like
what they see

mobile devices are the new beauty counters

Department stores used to rule when it came to selecting the perfect lip color. Now, consumers have a newfound confidence in shopping for beauty and skincare products online. Facial mapping and AI technology, social media influencers, YouTube tutorials and other digital touchpoints play a key role in how your prospective customers browse and buy their cosmetics. So much so that beauty eCommerce outpaces every other sector in terms of online sales growth. No ambitious beauty brand can ignore such a crucial channel in today’s highly competitive environment.

As consumers build ever closer relationships with beauty brands, those same brands are embracing the opportunity to connect via social media. eCommerce happens from a mobile device almost as often as a desktop. We’re here in the middle, ensuring efficient order processing and unboxing experiences that delight your customers.

2000

2007

2014

2021

You could say we grew
up in the beauty business

Shortly after Capacity was founded one of our first clients happened to be a beauty company. Today, we provide beauty order fulfillment services for over 30 brands with diverse needs, from traditional retail fulfillment to DTC eCommerce orders and everything in between. Meeting the expectations of escalating growth in the years ahead means understanding every aspect of order fulfillment for beauty products. If your brand has the ambition, we have the technology, people and service partners to make it happen.

a $550 Billion
Big industry of little treasures

Our clients know that we have the right systems in place to handle multiple SKUs and high daily volumes. Value-added services, which is an essential for beauty and skincare brands, is one of our core strengths across both eCommerce and retail beauty order fulfillment.