Personal care, beauty, fashion and home are sectors we excel in
To be a true fulfillment partner, not just a service provider, it's important to go the extra mile. We pride ourselves on doing what others can't or won't do, rising to any supply chain challenge with our characteristic blend of creativity and industry know-how. Whether it's an unexpected order spike in pharmaceutical fulfillment or a complex EDI integration across multiple retail systems, our team will keep working until we find a solution. Don't take our word for it, just ask our clients and take a look at some of the examples below.
Glossier case study
Careful Design, Planning and Execution Provides a Strong Foundation for Capacity’s Latest Premier Brand Partnership
Glossier burst onto the scene via the renowned beauty blog Into The Gloss (ITG). Started by Emily Weiss in 2010, the blog grew into the top online destination to read about makeup, skincare, hair, and health. In 2014, the site inspired the creation of Glossier, a modern beauty products brand created by ITG editors who 'get' what works and understand what women want in real life.
One of the things that first attracted Glossier to Capacity was our experienced and sizable in-house engineering and IT teams. The fulfillment solution Capacity customized for Glossier utilized every trick in our ecommerce playbook. We deployed an ergonomically designed lighted picking cart and putting wall, enabling two scans for each unit picked. We crafted a unique picking and putting process with custom-built and dedicated satellite packing stations, shipping terminals, and multiple quality control (QC) terminals. The QC stations are provisioned with all the things which make a Glossier order so special.
On launch day, the Capacity team had Glossier products ready to move and shipped the thousands of orders scheduled to go out by the end of the day. This successful first day clearly demonstrated that Capacity was prepared for the heavy order volume in the days ahead, allowing the Glossier team to focus on core activities like innovating products and connecting with customers.
tarte cosmetics case study
Helping Big Brand Grow from Early Days by Creating Solutions to Support Scaling
Tarte will always have a special place in our hearts and minds at Capacity. We knew Maureen and her team way back when, and will always be grateful we did. Since then we’ve able to keep up with Tarte’s incredible trajectory. When Tarte came to Capacity it was eager to find a provider who better fit its size - it had been a smaller brand in a big facility, and was not getting the attention it needed. Ever since coming to Capacity Tarte has had the undivided attention of everyone at the company, from the CEO to the team on the floor. Many of our greatest innovations, like the pick-to-light and put wall solutions, were originally crafted for Tarte.
Tarte posed a unique challenge. Its B2B volume was steady, with a spike in Q3, but its ecommerce spikes were extreme. Even in the earlier days, volumes would crest at over 10,000 orders per day, or at least tenfold normal volumes. The team would power through the volume but we were not satisfied with a brute force solution: we knew there had to be a better way. Our Engineering team, led by CEO Jeff Kaiden and Director of Operations Ed Shapiro, crafted a series of nested solutions which allowed us to dramatically increase our throughput.
Weleda case study
Consolidate Multiple Warehouses Under One Roof, Value Added Services Integral to Operations
Beauty care company Weleda NA wanted to consolidate its six far-flung warehouses under a single roof. But that one location had to offer full service logistics: multi-channel distribution, repacking all inbound products for the US market, pick and pack order fulfillment, fulfillment of sales brokers’ orders for product and collateral, and shipping to distributors like United Natural Food, Inc. (UNFI) and retailers like Target and Amazon.
Critically, Weleda needed a logistics company that could develop support First Expired First Out (FEFO, which means we ship the items with the nearest expiration date first) order fulfillment, and inventory management. They also needed repackaging of 100% of their product inbound from Europe, which arrives in open topped nesting cartons, to ready it for the US market.
Capacity methodically went to work, engineering solutions to replace each element of Weleda's complex US distribution network, handling everything from point of entry into the country and repackaging items for the US market though to multi-channel shipping.
We also developed FEFO inventory management techniques, and separate silos for pick and pack, case pick and inventory for their broker network. We crafted packing solutions to handle pick and pack orders to boutiques and brokers, requiring many items be carefully protected while still allowing teams in the field to rapidly unpack and deploy items. The resulting solution offered Weleda significant economies of scale and fewer logistics-induced headaches. Six locations into one with additional services added? Not a problem.
The Laundress case study
A Work of Art Built On Science
The Laundress has one of those very rare origin stories: it’s a brand built on science. Many brands sell the same items in different packaging, with similar if not identical formulations. The Laundress is different: founders Gwen and Lindsey met at Cornell University's Fiber Science, Textile and Apparel Management and Design program and moved on to work in product development and retail management in the luxury-brand business. Between 2002 and 2004 they developed effective non-toxic products to help mindful folks care at home for an asset few of us adequately appreciate: our wardrobes. Then, they took them to market.
Like Capacity, The Laundress relied on steady organic growth, for almost ten years, until, seemingly overnight, the company’s products were in demand worldwide. The Laundress could no longer respond to a growing range of complex demands, from international freight bound for Asia to ecommerce orders with unique customer presentation requirements. Capacity was only too happy to help.
At every turn The Laundress’ founders have demonstrated a roll-up-their-sleeves dedication and willingness to get into the details, and Capacity has been there for them. We have found product fulfillment solutions for them, of course, but more than that, we’ve found strong cultural connections in how we get down to business, whether it’s doing the wash or filling orders. And when we get it just right, we share in our clients’ and customers’ delight.
stadium goods case study
Getting out of a Manhattan Space Crunch
Stadium Goods started in October 2015 as a niche reseller of sneakers and streetwear in lower Manhattan. The company occupied some modest space near Canal, but was clearly on the bleeding edge in this growing niche. When the founders saw online sales driving 90% of that growth in early 2017, they started the search for a third party order fulfillment partner. Capacity was fortunate enough to be experienced in three key areas of interest for Stadium Goods: scalable ecommerce fulfillment, engineered solutions for very specific applications and international shipping.
The scalable part was a no-brainer: Stadium Goods was and is growing like gangbusters, and Capacity was willing and able to offer a purpose-built solution with room for growth. Capacity crafted a pre-packaged solution for Stadium Goods’ unique SKUs and repurposed pallet rack by installing decked steel mesh racking to accommodate tens of thousands of pairs of shoes. We created international shipping solutions to reach all of Stadium Goods’ customers around the world, and expanded in line with its hockey stick growth pattern.
Stadium Goods rolled out a mobile app in late 2017, and in a short time has multiplied volumes many times over. Many providers might balk at partnering with such a rising rocket, but for Capacity it is another opportunity to demonstrate how fulfillment is delivered.