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Case Study #1: Skin and Haircare – Weleda

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With today's post, we start an occasional series of case studies focusing on the industries and companies with which we've been especially active. In each case like this one with Weleda, we've been given a challenge and have developed a unique solution.

We hope that the samples provide a sense of how we approach challenges and devise solutions.

The Challenge: Skin and Haircare Fulfillment

Beauty care company Weleda NA wanted to consolidate its six sprawling warehouses under a single roof. Sounds simple enough, right? Not so fast!

That one, rather large location had to offer full-service logistics, multi-channel distribution, e-commerce order fulfillment, sales brokers, distributors like United Natural Food, Inc. (UNFI), and retailers like Target and Whole Foods Market.

Critically, the company needed a logistics company that could develop methods for handling short-dated product and First Expiration, First Out (FEFO) inventory, while also repackaging 100% of its product inbound from Germany.


Capacity methodically went to work, replacing each element of Weleda’s complex US distribution network.

Our experienced team handling everything from point of entry into the country and repackaging items for the US market through to multi-channel shipping. We also developed FEFO inventory management techniques, and separate silos for pick and pack, case pick and short-dated inventory.

The resulting solution offered Weleda significant economies of scale and fewer logistics-induced headaches.

Six haircare fulfillment locations into one with additional services added? Not a problem.