• FBA Disadvantages: Amazon Can Inform, But It Cannot Engage

    As Prime Day 2020 comes to a close and headlines report another record year for the popular Amazon sales event, it's easy to forget what gets lost in the annual sea of deals. Diluted brand identity and loss of customer engagement are two significant FBA disadvantages that more and more Amazon sellers are...
    Read More
  • FBA vs. 3PL: Notes from the CPG Industry on Which to Choose for Order Fulfillment

    The question of FBA vs. 3PL – or Fulfillment by Amazon vs. a third-party fulfillment partner, to be complete – is often skewed by brand recognition. Everyone knows about Amazon's reach and influence by now, so it’s easy to assume that means they’ll provide the best experience for your company...
    Read More
  • The Costs of Selling on Amazon via FBA

    Many in retail are rightly preoccupied with the most disruptive force in their business: Amazon. More specifically, they want to better understand the costs of selling on Amazon. From our perspective, Amazon is another retailer we need to know how to ship to, and potentially learn from as...
    Read More
  • Why CPG Brands Should Focus on a Frictionless Customer Experience

    Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users - hence the similar acronym of UX being common shorthand in the world of web development - this phrase has expanded as the influence of eCommerce has grown.  ...
    Read More
  • 5 Key Factors Influencing the Future of CPG Retail

    The future of CPG retail is currently in a state of flux. While the consumer packaged goods sector has been somewhat shielded from the disruptive impact of eCommerce up to now, the situation is rapidly changing. As a result, CPG brands face a race against time to position their retail strategy for the future,...
    Read More
  • Where Do FBM and SFP Fit Into the Amazon Order Fulfillment Ecosystem?

    Amazon today is a very different business to the online bookstore founded by CEO Jeff Bezos back in 1994. From that relatively small digital niche, the Washington-based company has grown to dominate online retail. The company achieved revenue of almost $233 billion in 2018, a significant proportion of which...
    Read More
  • Be Your Own Retailer: 3 Reasons to Control Your eCommerce

    How to approach and manage online sales is becoming a central question for retailers in almost every business sector. Some, such as cosmetics and lifestyle apparel, are leading the charge for direct selling to consumers, while others rely on eCommerce intermediaries to handle their storefront. Others, such as ...
    Read More
  • Amazon’s “Fight for 15” Effort Fails on Many Levels

    Amazon has been in the headlines a lot this fall. From lower-than-expected earnings to advanced speculation - and subsequent uproar - over the location(s) of HQ2, the e-commerce giant has experienced its fair share of controversy. Now, it's the "fight for 15"... Even against this flurry of reporting,...
    Read More
  • Should I Accept Amazon’s More Frequent Shipping Option?

    As we've written before, Amazon is an increasingly pervasive force in our industry. While there are clear advantages to the reach and prevalence of its platform, not everything Amazon does is in the best interests of its clients or their supply chain partners. ...
    Read More