• FBA Disadvantages: Amazon Can Inform, But It Cannot Engage

    As Prime Day 2020 comes to a close and headlines report another record year for the popular Amazon sales event, it's easy to forget what gets lost in the annual sea of deals. Diluted brand identity and loss of customer engagement are two significant FBA disadvantages that more and more Amazon sellers are...
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  • FBA vs. 3PL: Notes from the CPG Industry on Which to Choose for Order Fulfillment

    The question of FBA vs. 3PL – or Fulfillment by Amazon vs. a third-party fulfillment partner, to be complete – is often skewed by brand recognition. Everyone knows about Amazon's reach and influence by now, so it’s easy to assume that means they’ll provide the best experience for your company...
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  • The Costs of Selling on Amazon via FBA

    Many in retail are rightly preoccupied with the most disruptive force in their business: Amazon. More specifically, they want to better understand the costs of selling on Amazon. From our perspective, Amazon is another retailer we need to know how to ship to, and potentially learn from as...
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  • Why CPG Brands Should Focus on a Frictionless Customer Experience

    Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users - hence the similar acronym of UX being common shorthand in the world of web development - this phrase has expanded as the influence of eCommerce has grown.  ...
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  • 5 Key Factors Influencing the Future of CPG Retail

    The future of CPG retail is currently in a state of flux. While the consumer packaged goods sector has been somewhat shielded from the disruptive impact of eCommerce up to now, the situation is rapidly changing. As a result, CPG brands face a race against time to position their retail strategy for the future,...
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  • Where Do FBM and SFP Fit Into the Amazon Order Fulfillment Ecosystem?

    Amazon today is a very different business to the online bookstore founded by CEO Jeff Bezos back in 1994. From that relatively small digital niche, the Washington-based company has grown to dominate online retail. The company achieved revenue of almost $233 billion in 2018, a significant proportion of which...
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