As Prime Day 2020 comes to a close and headlines report another record year for the popular Amazon sales event, it's easy to forget what gets lost in the annual sea of deals. Diluted brand identity and loss of customer engagement are two significant FBA disadvantages that more and more Amazon sellers are...
Read More The question of FBA vs. 3PL – or Fulfillment by Amazon vs. a third-party fulfillment partner, to be complete – is often skewed by brand recognition. Everyone knows about Amazon's reach and influence by now, so it’s easy to assume that means they’ll provide the best experience for your company...
Read More Many in retail are rightly preoccupied with the most disruptive force in their business: Amazon. More specifically, they want to better understand the costs of selling on Amazon. From our perspective, Amazon is another retailer we need to know how to ship to, and potentially learn from as...
Read More technology is in the forefront of what we do ...
Read More Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users - hence the similar acronym of UX being common shorthand in the world of web development - this phrase has expanded as the influence of eCommerce has grown. ...
Read More The future of CPG retail is currently in a state of flux. While the consumer packaged goods sector has been somewhat shielded from the disruptive impact of eCommerce up to now, the situation is rapidly changing.
As a result, CPG brands face a race against time to position their retail strategy for the future,...
Read More Amazon today is a very different business to the online bookstore founded by CEO Jeff Bezos back in 1994. From that relatively small digital niche, the Washington-based company has grown to dominate online retail. The company achieved revenue of almost $233 billion in 2018, a significant proportion of which...
Read More How to approach and manage online sales is becoming a central question for retailers in almost every business sector. Some, such as cosmetics and lifestyle apparel, are leading the charge for direct selling to consumers, while others rely on eCommerce intermediaries to handle their storefront. Others, such as ...
Read More Amazon has been in the headlines a lot this fall. From lower-than-expected earnings to advanced speculation - and subsequent uproar - over the location(s) of HQ2, the e-commerce giant has experienced its fair share of controversy. Now, it's the "fight for 15"... Even against this flurry of reporting,...
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