The High Level
What’s the news? Capacity has added Shopify checkout optimizer, PrettyDamnQuick (aka, PDQ), to its partner portfolio.
Why does it matter? PDQ utilizes 1,600 data signals to fuel the personalization, testing and deploying of the highest-profit checkout experience in real-time. For brands this means 19% revenue per checkout, 17% higher conversion rate and 40% more shipping revenues.
Who should care? For Capacity clients and other brands powered by Shopify doing 5,000+ orders per month, PDQ offers immediate impact on checkout KPIs, revenue and, ultimately, profit.
Backstory
In early 2020, Avi Moskowitz had a problem. He was running a Tel Aviv-based online beer brand and wanted to offer same-day delivery. Liran Erez, then running an ecommerce agency, helped him build the website, but cautioned Avi that Israeli logistics were too broken to support such fast delivery.
In true entrepreneurial fashion, Avi did it anyway. He stitched together warehousing, hired staff to pick and pack in real-time and partnered with a local courier.
When COVID hit, the business exploded with thousands of daily orders… but it was impossible to keep up. Avi was burning money and sending apology notes.
Instead of shutting it all down, Liran and Avi decided to solve the root problem: the lack of software that intelligently managed logistics and delivery promises for ecommerce brands.
That’s when PDQ was born.
The company originally launched as a logistics-first OMS. But with the post-COVID downturn, brands weren’t just chasing operational efficiency – they were desperate to reclaim lost profits.
So PDQ pivoted. They focused on the intersection of logistics intelligence and checkout, where purchases happen (or don’t) and profits are won (or lost).
Fast-forward to today and PDQ’s platform is helping thousands of ecommerce brands personalize, test and deploy profit-optimized checkout experiences in real-time.
And it works. Brands using PDQ typically see 19% revenue per checkout, 17% higher conversion rate and 40% more shipping revenues.
How PDQ Works
Using thousands of data points, a brand’s customers are segmented by purchase history, cart size, cart contents, time, delivery location, spending tendencies, acquisition (channel, campaign) and more. Different offerings are tested per segment. The most profitable checkout is then offered dynamically by segment.
What Else Does PDQ Offer?
Beyond checkout optimization, PDQ can help Shopify ecommerce brands with delivery optimization, post-purchase ad revenue and order tracking page upgrades. Its latest product is Checkout Pulse, which helps brands instantly spot and fix friction points in the checkout journey.
The PDQ-Capacity Integration
For Capacity clients that use or want to use PDQ’s OMS orders flow seamlessly into our WMS where we then pick, scan and pack orders. For PDQ’s other solutions, no technical integration to Capacity systems is required.