Every wrong order is more than a shipping error. It’s a potential lost customer.
Use our free tool to see how much retention is really worth to your brand.
Customer Retention Impact Calculator
Use your monthly orders for a realistic projection.
Why These Numbers Matter
- Your CAC + LTV = Your retention risk.
If a customer leaves after a bad experience, you lose both the revenue they would have brought and the money you spent to acquire them. - Even small error rates add up.
A 2% error rate in 10,000 orders could mean tens of thousands in lost revenue. - Prevention is cheaper than recovery.
Improving fulfillment accuracy by just 1% can save thousands of dollars.
Assumptions Used in This Calculator
- “Lifetime Value “(LTV) = Average Order Value × Average Orders per Customer.
- “Cost of Losing a Customer” = LTV + Customer Acquisition Cost (CAC).
- “Projected Lost Revenue” = Total Orders × % of Orders with Errors × Cost of Losing 1 Customer × Selected Risk Level
- Risk Level represents the % of errors that lead to a lost customer:
- High: Every error risks losing the customer (100%)
- Medium: About half of errors result in a lost customer (50%)
- Low: Most customers forgive an error (20%)
Your actual retention risk may vary depending on your brand loyalty, order experience, and error resolution process.