Northside Pharmacy: Lessons in Customer Service from the Little Guy
In a city dominated by Duane Reade and CVS, a small corner of NYC's Williamsburg neighborhood in Brooklyn is served by a different kind of pharmacist. And it's "served" that is the key word here, as Northside Pharmacy demonstrates a distinct flair for keeping customers not just happy, but ecstatic.
A quick look over the pharmacy's Yelp page tells the story clearly. Here's a sampling of the comments, including one from Thom Campbell, our Chief Strategic Officer:
![Northside Pharmacy Brooklyn](https://www.capacityllc.com/wp-content/uploads/2014/10/Northside-Pharmacy-Reviews.jpg)
"Knowledgeable," "helpful," "friendly," "high quality" and many more superlatives. All words that any customer service team dreams of seeing associated with their company.
![Northside Pharmacy reviews](https://www.capacityllc.com/wp-content/uploads/2014/10/Reviews.png)
Big brands spend enormous amounts of money to build brand reputation and keep their products top of mind with customers. Of course the products have to have a certain level of quality to make that marketing effective, but a large ad spend goes a long way.
For smaller businesses, customer service is where you'll find the best opportunity to develop a reputation and eke out a competitive advantage.
Our efforts at Capacity LLC continue to build on a close relationship with our client partners, a passion for what they do and the drive to help them achieve strategic objectives.
If we can remain on a path that leads to the levels of success and customer recognition that Northside Pharmacy has achieved, we'll be on the right path!