Adventurous Brands Are Built On Precise Planning

January 21, 2015

Brands that specialize in the great outdoors are an intriguing mix of the rugged, adventurous approach that their customers adore, and the precise preparation that makes that adventure possible.

We appreciate this even more thanks to our work with companies like Kor Water, Backcountry.com, and DynoMighty. These are brands that embody the rugged outside spirit, yet understand that getting great products into the hands of consumers requires a robust supply chain, underpinned by precise planning.

Mountain range great outdoors
Outdoor brands and product help consumers prepare for adventure. | Image Credit: Ilya Katsnelson

It’s important to have that sense of adventure to drive your business into the unknown, but delivering to customers isn’t somewhere you can afford to fly by the seat of your pants!

Consider a camping trip into the back and beyond, for example. It’s more similar to building a trusted brand than you might think.

Yes, you’ll pick somewhere remote, exciting and wild so that your sense of adventure is satisfied. There will be certain dangers out there in the unknown and you won’t plan exactly where you’re going and the place you’ll stay, as you might on a city break or package trip.

Before you set off, however, you’ll consider all the known dangers that you might face and prepare accordingly. The basic building blocks of a successful trip – food, water, route and shelter – will all be pretty thoroughly planned, as will the equipment you take with you. That’s where the outdoor sports and adventure brands that have earned your trust come in, giving you more confidence to boldly go where no man… okay some men, as well as a number of women… has gone before.

Backcountry.com
Backcountry.com – Branding Adventure

For those businesses, building their brand to the point where you trust them with your survivial came in a very similar way. They had to have a bold idea and strike out into an unknown marketplace, certainly. But to build that business from a bold idea to an operation that reliably supplies its customers time after time took a lot of planning.

To us, setting up a firm foundation for a successful venture means preparing a robust supply chain that keeps manufacturing at a high level of quality, and has products reliably sourced, shipped, stored and delivered to your customers. It’s a complex process and one that requires a lot of thought before it’s implemented, but seeing an efficient supply chain in motion is something that drives us, which in turn translates to a passion for your products and making sure they come to your customers on time and looking great.

After all that talk of the outdoors, we’re exploring nature via the Great Indoors this week at Salt Lake City’s excellent Outdoor Retailer Winter Market show. Keep your eye on our Instagram and Twitter for the brands we see as best prepared for success!

And if you’re at the show don’t hesitate to contact sales@capacityllc.com if you’d like us to take a look at your logistics.

All that said, if you simply have to end on an adventurous note, how about the 10 most dangerously beautiful places to visit on Earth? Happy hiking!

 

One thought on “Adventurous Brands Are Built On Precise Planning”

Leave a Reply

Your email address will not be published. Required fields are marked *