Earth Day was started in 1970, at a time when the impact of the humans on the environment was, at best, an afterthought. Slowly but surely, advocates of green initiatives gained a voice and the modern environmentalist movement gathered momentum.
Today, it re-ignites – not the best choice of words, though undeniably relevant! – the shift to cleaner living and more sustainable business practices on an annual basis.
Honoring 50 Years of Earth Day
Now more than ever, it’s crucial to lift up and accelerate initiatives that improve our relationship with the world around us.
As many commuters remain at home and global movement slows to a trickle, one potential chink of light shine through in the clear skies and cleaner air that would, in a more thoughtful world, be the norm. That will take an enormous effort on the part of people, corporations, and public entities around the world, but we have been given a glimpse of how quickly we can make a difference. If the original attitude of Earth Day takes hold once more, this temporary respite could become a permanent benefit.
As we explored in 5 Supply Chain Trends to Watch in 2020, sustainability has to move beyond individual projects and aim towards company-wide practices over the next decade. That means taking meaningful steps towards carbon-neutral buildings, end-to-end sustainability, eliminating single-use plastics, and phasing out materials that harm the flora and fauna we take for granted. It’s something that Capacity is actively engaging with our clients and service partners on regularly and will continue to pursue with the same passion we apply to delight their customers. The two now go hand-in-hand for many of our clients, who operate exciting brands committed to clean beauty, natural ingredients, and sustainable packaging materials.
Learn more about the history of Earth Day here and let us know how you are working to put sustainability at the heart of your organization. We’d love to hear about your efforts on Linkedin, Instagram, Facebook, or Twitter so that we can share them with others.