September 25, 2017

Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!

According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.

To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand

August 6, 2017

If you spend any time on Quora, you’ll know that Capacity CSO Thom Campbell is a frequent contributor on a variety of subjects, including order fulfillment. Thom recently weighed in on the many challenges of drop shipping and the costs of fulfillment, so we thought it valuable to gather his thoughts on the subject into one place… here!

There are various pieces to the puzzle, which we’ve broken down into the sections below. If you prefer to read Thom’s answers in the original context, you can also view all of his responses on Quora here. Continue reading How to Handle the Many Challenges of Drop Shipping

July 17, 2017

Today’s retail environment is a very different one compared to even ten years ago. We all know about the rise of e-commerce and malls struggling to fill physical retail space. However, there’s a lot more to this changing landscape than just consumers choosing websites instead of stores. Continue reading The Changing Face of Retail in America

March 17, 2017

The annual celebration of all things Irish is with us once again, but did you ever stop to think just how much planning goes into St. Pat’s? As well as providing a great reason to wear green, the supply chain behind St. Patrick’s Day is big business for retailers, tourism, and many other sectors.

Before you head out into the evening to drink a pint of the black stuff and dye your local waterway green, consider the various economic influences of St. Patrick’s Day in the U.S. and what it means for American businesses. Continue reading The Supply Chain Behind St. Patrick’s Day

December 5, 2016

As workers headed off for the Thanksgiving break, fulfillment crews started to shift into high gear for the holiday rush. For the retail sector and those of us who supply them, this really is the business end of peak season.

If you’re in the industry it’s likely you’ve been too busy to think, let alone put your feet up to peruse the supply chain headlines. Whatever you missed in November, we have the monthly round-up that will get you all caught up! Continue reading Order Fulfillment in Review: November 2016