January 15, 2020
Our first tradeshow of the new decade had the perfect name: NRF 2020 Vision.
The National Retail Federation is clearly a leading light for brands involved in both eCommerce and bricks-and-mortar stores. NRF is the world’s largest retail trade association and has seen every trend in the industry come and go during its long history serving this sector.
But this show was geared to look forward, which is exactly what attendees wanted to see as we enter a new decade with incredibly dynamic – and disruptive – market forces at work. Continue reading NRF 2020 Sets a Vision for the Year Ahead
December 13, 2019
As is often highlighted by the media, albeit usually in a negative context, the advent of eCommerce has delivered a treasure trove of data for organizations to analyze. This is inevitably accompanied by security risks, but there are numerous scenarios in which companies can use this newly available data to better serve their customers.
Nowhere is this more true than for established brands and retailers, who have spent this dynamic decade coming to terms with the reality of online commerce, primarily the need to create a seamless shopping experience for customers, online and off. Continue reading What Data-Driven Decision Making Looks Like for Retailers in 2020
October 30, 2019
Analysis by Bain & Company recently highlighted that, when it comes to investment in new technology, Amazon will outspend its average retail competitor by a factor of ten over the next five years. At their current rate of investment, that equates to every one of its ten closest retail competitors allocating an estimated $100 billion less than Amazon for information technology by 2023.
Why does this matter? Isn’t Amazon simply spending far more because its core business is delivered online?
While underpinning its dominant eCommerce platforms is clearly a factor for Amazon, such reasoning overlooks some crucial aspects of the retail landscape that are helping Amazon become even more dominant. Continue reading Why Investment in Technology is Crucial to eCommerce Competition
October 17, 2018
Earlier this month, we had the opportunity to hear from some of the finest minds in online selling at the North American E-tail Operations Summit 2018.
Held in San Francisco, the summit gathered executives from across the realms of digital and retail, including Google, Nordstrom, Facebook, Johnson & Johnson, and our client Glossier.
As well as posting highlights to the hashtag #NAEOS18, we gathered our favorite moments and some key takeaways for any of you who couldn’t attend this unique event. Continue reading Highlights & Takeaways from NAEOS 2018
September 25, 2017
Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!
According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.
To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand