October 30, 2019
Analysis by Bain & Company recently highlighted that, when it comes to investment in new technology, Amazon will outspend its average retail competitor by a factor of ten over the next five years. At their current rate of investment, that equates to every one of its ten closest retail competitors allocating an estimated $100 billion less than Amazon for information technology by 2023.
Why does this matter? Isn’t Amazon simply spending far more because its core business is delivered online?
While underpinning its dominant eCommerce platforms is clearly a factor for Amazon, such reasoning overlooks some crucial aspects of the retail landscape that are helping Amazon become even more dominant. Continue reading Why Investment in Technology is Crucial to eCommerce Competition
October 17, 2018
Earlier this month, we had the opportunity to hear from some of the finest minds in online selling at the North American E-tail Operations Summit 2018.
Held in San Francisco, the summit gathered executives from across the realms of digital and retail, including Google, Nordstrom, Facebook, Johnson & Johnson, and our client Glossier.
As well as posting highlights to the hashtag #NAEOS18, we gathered our favorite moments and some key takeaways for any of you who couldn’t attend this unique event. Continue reading Highlights & Takeaways from NAEOS 2018
September 25, 2017
Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!
According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.
To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand
August 6, 2017
If you spend any time on Quora, you’ll know that Capacity CSO Thom Campbell is a frequent contributor on a variety of subjects, including order fulfillment. Thom recently weighed in on the many challenges of drop shipping and the costs of fulfillment, so we thought it valuable to gather his thoughts on the subject into one place… here!
There are various pieces to the puzzle, which we’ve broken down into the sections below. If you prefer to read Thom’s answers in the original context, you can also view all of his responses on Quora here. Continue reading How to Handle the Many Challenges of Drop Shipping
July 17, 2017
Today’s retail environment is a very different one compared to even ten years ago. We all know about the rise of e-commerce and malls struggling to fill physical retail space. However, there’s a lot more to this changing landscape than just consumers choosing websites instead of stores. Continue reading The Changing Face of Retail in America