Change is inevitable, not optional. Once we accept that, it simply becomes a matter of how we handle successive shifts in the business sectors we serve.
That being said, it’s time for retailers to acknowledge a significant shift in consumer demographics.
As consumers, millennials are taking over from Baby Boomers. In terms of income levels, purchasing habits, and plain old population ratio, those born after 1980 are coming of age and are now the most important market segment for most companies to reach. Continue reading Leverage Location: Fulfillment Gets Brands Closer to Customers