Updated: December 17th, 2015
We all know by now that, for many brands, the packaging is as important as the product. A visually appealing package speaks to both the content and quality of the product inside.
More often than not it’s the appearance that product managers focus on to stand out from the crowd. That’s a competitive criteria where it can be tough to stand out though (trust us, we have a hand in creating a lot of great packages each and every day!)
If that’s true of your product category, it might be time to add “tactility” to the list of qualities that your higher-end product packaging should exhibit. Continue reading Can’t Stand Out? Pump Up Your Product Packaging!