April 20, 2017

As with all visible elements of a brand, the packaging you choose reflects the business you want to be in the eyes of the end consumer. For many, that means sustainable packaging is a consideration that cannot be ignored. 

A 2014 study by Forum for the Future showed that consumers care about the environmental implications of the brands they choose, to the extent that 70% of respondents would consider switching to a new product if it was the greener option. However, the repercussions don’t end there.  Continue reading How Sustainable Packaging Impacts Your Brand

January 30, 2017

It’s no secret that mobile technology moves faster than most. The first iPhone was released a little over ten years ago and the device is already on its seventh iteration. Android devices accelerated at a similar pace, leaving most consumers with a device in their hands that’s just as powerful as many desktop alternatives.

This rapid advancement has proved to be fuel on the already blazing fire of e-commerce. Online retail has surged in recent years and mobile commerce has played a big part in that rise. Purchases on smartphones and tablets accounted for 32% of all sales during the 2016 holiday period, valued at more than $24 billion.

That being said, pulling those orders in is just the first phase. Getting products picked, packed, shipped, and delivered in a timely manner is where the rubber meets the road — and where some retailers fail to make the grade. Continue reading How the Move to Mobile Commerce Impacts Order Fulfillment

October 27, 2016

A great brand should be a feast for the senses. That’s true of creating a reputation for almost any product, but it’s absolutely essential when what you’re selling is luxury food and drink.

Enter Eataly… Continue reading In-Store and Out of the Box, Eataly Exemplifies a Luxury Brand

March 31, 2016

We’ve been at this for a long time. With more than 15 years in the fulfillment business and decades of collective experience in and around the supply chain, it’s fair to say we’ve seen our share of changes.

Capacity was founded in 1999, so we can claim to have operated in something of a pre-digital era — or, at least, a time when Wi-Fi wasn’t the first thing people asked about when they walked in the door!

We are often asked what kind of changes we’ve seen over the years and thought answering this would be an appropriate way to end our month exploring the ongoing evolution of order fulfillmentContinue reading Ask Capacity: How Has the Fulfillment Business Changed Over the Years?

October 23, 2015

Shipping represents one of the most significant expenses for any business that relies on prompt delivery to customers. Whether you manage a small start-up or a well-known name brand, your delivery promise is key to customer satisfaction, so reducing shipping costs without cutting service levels can be something of a Catch-22 situation.

Fortunately, there are a number of areas to save some money on your shipping, simply because you’re probably spending more than you have to there already. Streamlining in these areas has the potential to yield the kind of cost savings that have a positive impact on your bottom line, while still shielding your customers from any negative impact.

All of this assumes you know where to look, of course, which is where we come in. Continue reading 7 Steps You Can Take to Reduce Shipping Costs