March 3, 2020
What does a disruptive business model mean for stakeholders associated with the existing way of doing things? The continuing rise of DTC brands (Direct-to-Consumer) poses that very question to those of us working with established retailers with increasing urgency, as a sector already uprooted by the demands of eCommerce works out how to handle another important shift.
We’ve previously covered DTC’s expanding influence on many sectors, but the insights gleaned from some time at Rutgers University here in New Jersey last week are too good to keep to ourselves! Continue reading The Rise of DTC Brands Brings New Marketing and Fulfillment Challenges
January 19, 2019
We’re proud to announce that the 2018 peak season saw a crucial order pass through our hands – okay, they’re all crucial, but this one was also symbolically important! – as the team processed our 20 millionth order during December.
Continue reading Capacity Passes the 20 Million Mark
November 9, 2018
A quick browse around our site is enough to show that the Capacity team is drawn from many different countries and cultures.
However, the topic of diversity and inclusion at Capacity runs deeper than a few pictures, which is one of the reasons we held a panel discussion on the subject earlier this year.
Beyond the broad themes of hiring a diverse workforce and bringing everyone into the fold, we wanted to take the time to explain these ideas in the context of Capacity. Continue reading Diversity & Inclusion: The Capacity Way
September 29, 2018
The question of FBA vs. 3PL – or Fulfillment by Amazon vs. a third-party fulfillment partner, to be complete – is often skewed by brand recognition.
Everyone knows about Amazon’s reach and influence by now, so it’s easy to assume that means they’ll provide the best experience for your company and clients.
In reality, there are many downsides to moving your orders with Amazon, some of which we’ll cover in this article. Continue reading FBA vs. 3PL: Notes from the CPG Industry on Which to Choose for Order Fulfillment