February 18, 2015

One of the great joys of our industry is that we get to work with so many different types of products and brands, from the chic selection we see in health and beauty, to the intricate supply chains of apparel and the demanding development of technology brands.

When it comes to pure fun, however, it’s the toy brands that are always guaranteed to deliver!

That’s why we had no choice (poor, poor us) to head over to the 2015 Toy Fair at New York City’s Javits Center earlier this week. Not only to visit clients who were displaying their latest and greatest items at the event, but for some vital industry research into key supply chain issues and logistics… okay, fine, we just really love to play with the toys… it’s a tough job, but somebody has to do it!

Here’s a selection of shots taken by our lucky attendees:

 

 On our way to the Javits Center, the powerful presence of Barbie loomed large to greet us…

Barbie Princess Power

…and in to see the award-winning range of beautifully designed Playsam toys.

Playsam - client VICI

Anyone with cavalier kids will appreciate the combination of neon cool and safety of the Brightz light range. High vis. gear for the very young!

Brightz

Also high visibility, thanks to their iconic brand identity and widely distributed range of products that every new parent knows well, is NYC’s own Skip Hop!
Skip-Hop

We build supply chains, Tegu builds awesome magnetic block models… both are equally cool, right? Right?!
TEGU-Magnetic Building Blocks

And one of the best announcements we saved for last, with Wicked Cool Toys revealing a high-power brand partnership with the Girl Scouts. You can read more about that here (but just know that you can now make those famous cookies around the clock, in your own home!)
Wicked Cool Toys - girl scouts

This captures just a small segment of Toy Fair 2015, but you can catch a lot more on the Instagram or Twitter feeds covering the event. (Just be prepared for a lot of cute little Groots…)

And if you’re a growing toy brand and want to know more about mixing fun with order fulfillment, get in touch with us today!

September 29, 2014

It’s fun to take a look at the alternative uses a shipping container can take on from time to time.

With so many of these versatile boxes moving around the world there are plenty of ideas, but the organizers of Brooklyn’s Photoville take it to the next level.

Photoville Brooklyn entry at Pier 5

 

The event took to Brooklyn’s Pier 5/6 area for its third run this year, ending yesterday with a variety of talks and celebration of its many fine artists. Photoville is an art-photography exhibition housed entirely in repurposed containers, with a dedicated curator and theme assigned to give each one its own unique appeal.

We took a stroll around last Friday to take in the creativity and explore the spaces where industry meets art.

Our collection of photos probably doesn’t do justice to the power and emotion of the artistry on show, but it will give you an idea as to why you should give this event a look when it returns next year (and no, it’s not just because they have a hybrid container-bar… although it certainly doesn’t hurt!)

Photoville NYC double decker

 

It was great to catch the introduction booth below, just as an active container shipment thundered past above, on the way to its delivery destination.

Photoville opens up

Things for a little psychedelic at times… obviously this installation below proved a favorite backdrop for attendees and their potential social media poses.

Photoville psychedelia

Photoville rotating gallery

Inside the double-decker entry booth, the rotating gallery above was undergoing a little routine maintenance before setting back to work. Once a shipping container, always a shipping container!

Farmers exhibit at Photoville
“Farmers,” by Tyler Stableford

Container living This installation blended the creative with the claustrophobic, reminding us that some people are indeed living in the boxes that we take for granted as dedicated to moving products. Of course we appreciate the hardship that many in these circumstances face, but for some container living is literally a life-saver.

(The other – slightly snartky – thought? It being Brooklyn, this could well be how many NYC-based creators choose to live, suffering for their art.)

And what better to to finish up a bright Friday afternoon spent with culture in containers, than with a stop at the container beer garden?

container beer garden

To learn more about the artists and installations at Photoville, visit www.photovillenyc.org..

You can also check out our Instagram and Facebook pages where we’ll be sharing more of the pictures this week, and follow those of others with the hashtag #Photoville.

 

August 27, 2014

If you’re celebrating anything and everything before the end of summer this week, we have another for you to throw on the pile: New York City’s 350th birthday party!

English: Bird's eye panorama of Manhattan & Ne...
Bird’s eye panorama of Manhattan & New York City in 1873 (Photo credit: Wikipedia)

What, you didn’t buy a gift?

Well, you can keep that credit card in your wallet, as very few folks will be celebrating what we might expect to be quite a historic milestone for our area. It turns out that Americans aren’t big on breaking out the bubbly to mark the arrival of the British, regardless of how many centuries have passed.

As the piece explains, no major events are planned for the city on this particular birthday. Some would argue that 1664 has no business even being recognized as the city’s DOB. These folks would instead direct us to 1625, and the settlement of a sleepy little Dutch outpost called New Amsterdam, on the land where now some of the world’s most crucial financial players ply their trade.

One way or another, there’s not a lot of birthday cake being passed around on either occasion.

An interesting side-note in this history lesson – and one more closely related to our profession – is just how crucial a role the East coast’s ports and waterways played in the ownership and development of our region.

If you read all the way through the New York Times article linked earlier, you’ll notice that the British takeover of New Amsterdam was largely achieved by leveraging their increasingly powerful naval influence at key points along the Hudson River and Verrazano Narrows. The battle was a bloodless one, in part due to the declining power of the Dutch incumbents, but also because the Brits found a way to control these key entry and exit points to the city.

Even today, with air travel dominant and the car as the main mode of transport to traverse the country, ports on the East and West coasts dominate the decisions made by supply chain planners. For sheer size of volume and cost-effectiveness, it’s hard to beat the power of a ship coming into port.

Whether the British knew this 350 years ago, or simply got lucky with one of many imperial “acquisitions” is up for debate. What’s completely certain is that they won’t be invited back for a party!