May 18, 2020

In the midst of so much chaos, one of the silver linings for our team is seeing so many amazing individuals and brands stepping up to add their unique skills to COVID-19 relief efforts.

Given our deep roots in the cosmetics and makeup sector, it’s especially exciting to see the vibrant community of beauty influencers step up to support COVID-19 relief, as the Lip Servicing movement has done over the past few weeks on Instagram. Continue reading Lip Servicing Brings Brands Together for Frontline Workers

August 22, 2017

Huda Kattan is an iconic name in the beauty sector. The cosmetics blogger has successfully grown her reviews into a real-world business, Huda Beauty, and is showing the same ambition as she redefines how customers select makeup products.

Kattan offers a hint of this in her recent review of Kim Kardashian’s KKW Beauty powder kit. Among the many expert insights about the product itself, she hits on an important aspect of cosmetics fulfillment: customization. Continue reading Huda Beauty Emphasizes Customization for Cosmetics