Two years ago Wander Beauty launched its first product on QVC, a two-sided stick combining Blush and Illuminator that fans still rave about. Today, the company boasts 17 SKUs and a global beauty brand renowned for multipurpose products.
Recent numbers from Women’s Wear Daily put retail sales on track to pass $15 million in 2017, more than double the figure Wander achieved the previous year. The company is also reported to have raised more than $4 million in its latest round of VC funding, which is expected to drive further international expansion.
Google’s latest tweak to Gmail may not be good for business. Retailers are getting the word out on any number of platforms these days, including Facebook, Pinterest, Instagram and Twitter, but email is remains the workhouse of online retail.
Google has over the last few months rolled out a new framework for Gmail, creating several different folders within users’ inboxes. The “Primary” folder is intended for personal and priority emails. The other folders include “Social,” “Promotions,” “Updates” and “Forums.” The names are fairly self-explanatory. Google says simply that it wants to address email overload.
The organization may be useful for users, separating and perhaps prioritizing Gmail. The effect is less certain for retailers. The risk is that e-commerce emails will be shunted into an “email ghetto,” according to the New York Times. The open rate for promotional emails has decreased by about 1 percent since the introduction of the feature according to three sites that manage e-mail mailings, Yesmail Interactive, MailChimp and 3DCart.
It is possible for users to change the folders in which emails appear. Gmail from retailers may be dragged and dropped into the “Primary” folder. Once that’s done, future emails will also appear in that folder. The Gap and Groupon have urged recipients of their emails to do just that.
Entrepreneurs in Kuwait have turned Instagram into an on-line storefront. That must have come as big news to Facebook, Instagram’s owner, and the social photo site’s team. But in Dubai, everyone is doing it. Even grandmothers who have their own Instagram storefronts.
The use of Instagram is so widespread that Kuwait even had a Kuwait Instagram Expo. The photos are great, obviously, as are the social applications. However, there’s no way to process financial transactions. Entrepreneurs post a WhatsApp or Kik number for low cost texting and and email address.
Kuwaitis it seems have developed an appetite for selling things other than oil. Many of the goods are things that you might see in other markets on eBay or Etsy. What’s strictly Kuwaiti is sheep. Yes, you heard it. Kuwaitis are doing a brisk business in the sale of sheep on line. Talk about order fulfillment. Just why is there such a brisk trade in sheep. It seems that sheep sacrifices are an integral part of Kuwaiti life.
The largest site seems to be @sheep_sell which looks like it’s selling a wide range of sheep and has over 2,500 followers.