October 15, 2020
As Prime Day 2020 comes to a close and headlines report another record year for the popular Amazon sales event, it’s easy to forget what gets lost in the annual sea of deals. Diluted brand identity and loss of customer engagement are two significant FBA disadvantages that more and more Amazon sellers are waking up to, as eCommerce continues its dynamic, disruptive influence on traditional retail.
“Consumers are doing a lot more research, being more thoughtful. Brands that do well need a site that engages and informs.” Continue reading FBA Disadvantages: Amazon Can Inform, But It Cannot Engage
May 30, 2019
Amazon today is a very different business to the online bookstore founded by CEO Jeff Bezos back in 1994. From that relatively small digital niche, the Washington-based company has grown to dominate online retail.
The company achieved revenue of almost $233 billion in 2018, a significant proportion of which is attributed to more than one million third-party resellers. These entities take advantage of Amazon’s platform to sell and distribute their products more widely than they could on an independent site. (They can also be taken advantage of, as we’ll cover below.) Continue reading Where Do FBM and SFP Fit Into the Amazon Fulfillment Ecosystem?
September 29, 2018
The question of FBA vs. 3PL – or Fulfillment by Amazon vs. a third-party fulfillment partner, to be complete – is often skewed by brand recognition.
Everyone knows about Amazon’s reach and influence by now, so it’s easy to assume that means they’ll provide the best experience for your company and clients.
In reality, there are many downsides to moving your orders with Amazon, some of which we’ll cover in this article. Continue reading FBA vs. 3PL: Notes from the CPG Industry on Which to Choose for Order Fulfillment
October 26, 2017
Many in retail are rightly preoccupied with the most disruptive force in their business: Amazon. More specifically, they want to better understand the costs of selling on Amazon.
From our perspective, Amazon is another retailer we need to know how to ship to, and potentially learn from as they are in the business of fulfillment. But that is not how many clients view this increasingly powerful force in the retail world, and the world in general. Continue reading The Costs of Selling on Amazon via FBA