February 27, 2019
There’s no doubt that this is a challenging time to be an established consumer packaged goods (CPG) brand. Whether it’s the constantly shifting landscape of consumer expectations or the agile startups making the most of their digital native status to connect with customers in a more personal way, the need to adapt to the demands of eCommerce looms large over the CPG sector.
However, what is often seen as a threat could equally be framed as an opportunity for CPG brands. With size and status on their side, the ability to go direct-to-consumer (DTC) holds the potential for improved communication with buyers and enhanced brand reputation.
Continue reading 4 Facts that Show Why CPG Brands Are Embracing DTC
October 17, 2018
Earlier this month, we had the opportunity to hear from some of the finest minds in online selling at the North American E-tail Operations Summit 2018.
Held in San Francisco, the summit gathered executives from across the realms of digital and retail, including Google, Nordstrom, Facebook, Johnson & Johnson, and our client Glossier.
As well as posting highlights to the hashtag #NAEOS18, we gathered our favorite moments and some key takeaways for any of you who couldn’t attend this unique event. Continue reading Highlights & Takeaways from NAEOS 2018
December 7, 2017
Be careful what you wish for… Black Friday can leave you black and blue.
After a Black Friday/Cyber Monday combination that saw record sales and a surge in online ordering, package carriers are once again struggling to keep up. This week UPS confirmed that some deliveries are delayed, with Shipmatrix research estimating an 89% on-time rate for UPS Express package delivery. In contrast, Shipmatrix pegged Brown’s nemesis FedEx at 94%. Continue reading UPS Delivery Delays Start the Holidays Off Unconvincingly
October 26, 2017
Many in retail are rightly preoccupied with the most disruptive force in their business: Amazon. More specifically, they want to better understand the costs of selling on Amazon.
From our perspective, Amazon is another retailer we need to know how to ship to, and potentially learn from as they are in the business of fulfillment. But that is not how many clients view this increasingly powerful force in the retail world, and the world in general. Continue reading The Costs of Selling on Amazon via FBA
August 6, 2017
If you spend any time on Quora, you’ll know that Capacity CSO Thom Campbell is a frequent contributor on a variety of subjects, including order fulfillment. Thom recently weighed in on the many challenges of drop shipping and the costs of fulfillment, so we thought it valuable to gather his thoughts on the subject into one place… here!
There are various pieces to the puzzle, which we’ve broken down into the sections below. If you prefer to read Thom’s answers in the original context, you can also view all of his responses on Quora here. Continue reading How to Handle the Many Challenges of Drop Shipping