January 15, 2020
Our first tradeshow of the new decade had the perfect name: NRF 2020 Vision.
The National Retail Federation is clearly a leading light for brands involved in both eCommerce and bricks-and-mortar stores. NRF is the world’s largest retail trade association and has seen every trend in the industry come and go during its long history serving this sector.
But this show was geared to look forward, which is exactly what attendees wanted to see as we enter a new decade with incredibly dynamic – and disruptive – market forces at work. Continue reading NRF 2020 Sets a Vision for the Year Ahead
September 24, 2019
Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users – hence the similar acronym of UX being common shorthand in the world of web development – this phrase has expanded as the influence of eCommerce has grown.
Indeed, the idea of how potential buyers experience a brand has broadened to include the entire customer journey. As a result, every aspect of brand interaction must be analyzed if a business is to deliver a frictionless customer experience.
Continue reading Why CPG Brands Should Focus on a Frictionless Customer Experience