September 24, 2019
Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users – hence the similar acronym of UX being common shorthand in the world of web development – this phrase has expanded as the influence of eCommerce has grown.
Indeed, the idea of how potential buyers experience a brand has broadened to include the entire customer journey. As a result, every aspect of brand interaction must be analyzed if a business is to deliver a frictionless customer experience.
Continue reading Why CPG Brands Should Focus on a Frictionless Customer Experience
August 22, 2019
If the disruptive influence of eCommerce has taught retailers anything, it’s that simply maintaining the status quo and hoping that online competitors prove to be a flash in the pan is not a strategy that will work. In fact, it’s often the road to bankruptcy.
Now that online retail has come calling on the consumer packaged goods sector, it’s time for CPG brands to offer a distinct and compelling identity that turns consumers into fans. Rather than burying their heads in the sand, as caused the likes of Sears and Brookstone to go under in 2018, CPG companies must highlight and amplify the unique traits that bring customers to their brand and keep them coming back for more.
Any brand capable of translating these qualities to the online space stands a much better chance of winning new customers, retaining existing buyers, and making a successful transition to eCommerce retail. Continue reading Why CPG Brands Must Differentiate Themselves for the Future of Retail
May 30, 2019
Amazon today is a very different business to the online bookstore founded by CEO Jeff Bezos back in 1994. From that relatively small digital niche, the Washington-based company has grown to dominate online retail.
The company achieved revenue of almost $233 billion in 2018, a significant proportion of which is attributed to more than one million third-party resellers. These entities take advantage of Amazon’s platform to sell and distribute their products more widely than they could on an independent site. (They can also be taken advantage of, as we’ll cover below.) Continue reading Where Do FBM and SFP Fit Into the Amazon Fulfillment Ecosystem?
February 27, 2019
There’s no doubt that this is a challenging time to be an established consumer packaged goods (CPG) brand. Whether it’s the constantly shifting landscape of consumer expectations or the agile startups making the most of their digital native status to connect with customers in a more personal way, the need to adapt to the demands of eCommerce looms large over the CPG sector.
However, what is often seen as a threat could equally be framed as an opportunity for CPG brands. With size and status on their side, the ability to go direct-to-consumer (DTC) holds the potential for improved communication with buyers and enhanced brand reputation.
Continue reading 4 Facts that Show Why CPG Brands Are Embracing DTC