December 21, 2017

Two years ago Wander Beauty launched its first product on QVC, a two-sided stick combining Blush and Illuminator that fans still rave about. Today, the company boasts 17 SKUs and a global beauty brand renowned for multipurpose products. 

Recent numbers from Women’s Wear Daily put retail sales on track to pass $15 million in 2017, more than double the figure Wander achieved the previous year.  The company is also reported to have raised more than $4 million in its latest round of VC funding, which is expected to drive further international expansion.

It’s a rapid ascent for a brand that began as an everyday salon conversation between two women bonding over their mutual passion for travel and beauty products.  Continue reading Wander Beauty Secures Investment for the Essentials

June 11, 2016

There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.

Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.

Suffice it to say, it wasn’t long before the headlines and social media praise started rolling in! Continue reading Bluemercury Finds the Beauty in Brick and Mortar Retail

May 20, 2016

There’s certainly no shortage of social media success stories in the world of beauty and cosmetics retail…

No sooner had we proudly written about the rush of demand for the latest Pat McGrath product, now we have another sold out collaboration between our cosmetics client BECCA and professional make-up artist Jaclyn Hill.

Continue reading Becca Toast Champagne Success with Jaclyn Hill Cosmetics Collaboration

May 13, 2016

You might know them better by the brand line Skin Fetish, but there’s no doubt that if you understand anything about beauty products, you know all about our clients Pat McGrath.

skin fetish 003 productsA major influence in the world of cosmetics, the award-winning British make-up artist behind the brand is now focused on bringing her industry insights to a wider audience.

Iconic fashion magazine Women’s Wear Daily (WWD) reports this week on the phenomenal buzz behind the brand, fueled in no small measure by its social media team.  Continue reading Pat McGrath Leads the Pack in Beauty Product Promotion

May 6, 2016

We often say that although few others find it sexy, there’s something inherently attractive about order fulfillment for the team at Capacity.

It might not be a glamorous industry that grabs the headlines but satisfying demand for great products is enough to keep us passionate about coming to work every day.

Perhaps that’s because we do get to see the glitz and glamor or luxury products, by working with brands like Somme Institute.  Continue reading Somme Institute Delivers on a Key Brand Promise