Two years ago Wander Beauty launched its first product on QVC, a two-sided stick combining Blush and Illuminator that fans still rave about. Today, the company boasts 17 SKUs and a global beauty brand renowned for multipurpose products.
Recent numbers from Women’s Wear Daily put retail sales on track to pass $15 million in 2017, more than double the figure Wander achieved the previous year. The company is also reported to have raised more than $4 million in its latest round of VC funding, which is expected to drive further international expansion.
There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.
Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.
There’s certainly no shortage of social media success stories in the world of beauty and cosmetics retail…
No sooner had we proudly written about the rush of demand for the latest Pat McGrath product, now we have another sold out collaboration between our cosmetics client BECCA and professional make-up artist Jaclyn Hill.