November 3, 2017

“We are experts in the beauty of light, and we are passionate about creating products in balanced shade ranges for all skin tones.” 

So says CEO Bob DeBaker on the Becca cosmetics success story, which is rooted in that respect for every personal hue.

If you don’t know Bob and Becca like we do, you might think the above is just another executive touting the merits of their brand. But Bob is not just another executive, and Becca is not just any cosmetics brand. Continue reading Becca Finds Cosmetics Success Across Skin Tones

September 7, 2017

We take great pride when our clients reach the next level of success. There are certain events that serve as milestones in this journey, as in the case of Pat McGrath Labs and the expansion of this cosmetics icon into the European market. 

To casual observers, this could look like just another makeup launch. For McGrath, it represents a significant step back into a region that defined her passion.
Continue reading Mother of Makeup Pat McGrath Expands Into Europe

August 22, 2017

Huda Kattan is an iconic name in the beauty sector. The cosmetics blogger has successfully grown her reviews into a real-world business, Huda Beauty, and is showing the same ambition as she redefines how customers select makeup products.

Kattan offers a hint of this in her recent review of Kim Kardashian’s KKW Beauty powder kit. Among the many expert insights about the product itself, she hits on an important aspect of cosmetics fulfillment: customization. Continue reading Huda Beauty Emphasizes Customization for Cosmetics

May 20, 2016

There’s certainly no shortage of social media success stories in the world of beauty and cosmetics retail…

No sooner had we proudly written about the rush of demand for the latest Pat McGrath product, now we have another sold out collaboration between our cosmetics client BECCA and professional make-up artist Jaclyn Hill.

Continue reading Becca Toast Champagne Success with Jaclyn Hill Cosmetics Collaboration