March 19, 2019

Even by Glossier’s high standards, the beauty world was abuzz with headlines earlier this month as the company built up excitement about its new range, Glossier Play.

Ambiguous visuals and videos across social media…

New account on Instagram…

Beauty influencers and media outlets frantically speculating about the nature of this new line…

Continue reading Emily Weiss Shakes Up the Beauty Sector Again with Glossier Play
January 8, 2018

As the fulfillment partner of choice for some of the world’s finest beauty brands, we’re always proud to add a prestigious new name to our client base. Our latest launch with fast-growing cosmetics company Glossier is no exception.

Capacity is thrilled to bring fans of this rising brand the best in modern beauty products. Glossier’s rapid growth requires very specific fulfillment solutions. The client team here is excited to get to work, having the brand benefit from our bespoke order presentation and the latest pick-to-light/put-to-light fulfillment solutions. Continue reading Capacity Launches With New Client Glossier

September 7, 2017

We take great pride when our clients reach the next level of success. There are certain events that serve as milestones in this journey, as in the case of Pat McGrath Labs and the expansion of this cosmetics icon into the European market. 

To casual observers, this could look like just another makeup launch. For McGrath, it represents a significant step back into a region that defined her passion.
Continue reading Mother of Makeup Pat McGrath Expands Into Europe

May 31, 2017

When you spend all of your time working with the top beauty brands, there’s a good chance that you’ll want to try your hand at the creative side of the business.

That’s the thinking behind our client Glow Recipe’s latest venture, a self-titled product line that embodies everything great about the brand. Continue reading Glow Recipe Exemplifies Beauty Brand Innovation

September 9, 2016

It’s just a short walk across 6th Avenue to move from the artistic leanings of SoHo to the hip hustle and bustle of Bleecker St, but this is a journey that our client Orla Kiely intends to make the most of!

The renowned fashion brand moves on from its Mercer St. location this month, all set for an exciting new store in the West Village. It’s a switch that the company has been talking about a lot, especially with New York Fashion Week (NYFW) descending upon the city this week. Continue reading Orla Kiely Builds Up to a Big Move in NYC