It’s been a rollercoaster ride for logistics and supply chain professionals this year, even by the dynamic standards of our sector. With physical retail forced into an extended shutdown and online brands scrambling to fill the void, the stage has been set for a very different 2020 peak season.
For starters, eCommerce is set to spike again. From a steady build to 10%-15% of holiday sales over the past five years, a dramatic surge in that market share is expected this year. Analysts predict up to 3x growth in eCommerce ordering for the 2020 peak, over and above the increases in eComm share of holiday retail sales that were anticipated before the pandemic.