June 11, 2016

There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.

Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.

Suffice it to say, it wasn’t long before the headlines and social media praise started rolling in! Continue reading Bluemercury Finds the Beauty in Brick and Mortar Retail

February 11, 2016

Early in the holidays, we examined the expectations of a record-breaking peak period for e-commerce during the 2015 sales season. These predictions proved to be the case as online sales soared, but not in the kind of even distribution across big brands that some analysts expected.

Far from being boom time for all the major retailers, it appears that Amazon once again dominated the holiday orders, leaving its competitors to fight it out for a distant second spot. The realization that they could be left behind is hitting household names like Walmart and Sears hard, as their strategic announcements during January clearly signal. Continue reading Retailers Revise Store Strategies After Record Holiday Sales Online