May 13, 2016

You might know them better by the brand line Skin Fetish, but there’s no doubt that if you understand anything about beauty products, you know all about our clients Pat McGrath.

skin fetish 003 productsA major influence in the world of cosmetics, the award-winning British make-up artist behind the brand is now focused on bringing her industry insights to a wider audience.

Iconic fashion magazine Women’s Wear Daily (WWD) reports this week on the phenomenal buzz behind the brand, fueled in no small measure by its social media team.  Continue reading Pat McGrath Leads the Pack in Beauty Product Promotion

May 11, 2016

If any organization understands the critical nature of an efficient supply chain, it’s big-box retailer Target.

The company’s ill-fated expansion into Canada is considered a cautionary tale in the retail sector, proving that even established brands can come unstuck if operations aren’t efficient. With this episode very much in mind, it’s no surprise to see Target among a host of major retailers tightening the screws on suppliers.

Tough new standards will go into place at the end of this month, with suppliers facing fines of up to $10,000 if they slip up. It’s a princely sum, but that’s the price you pay for supplying the major names in retail.
Continue reading Target’s Targets: Big Brands Demand Greater Supplier Efficiency

September 19, 2015

A finely-tuned fulfillment solution is a beautiful thing to behold, especially when we’re talking about a cosmetics supply chain!

Beauty products are just the kind of delivery that consumers can’t wait to receive, which means any delay reflects badly not only on the order but the entire brand experience.

Even with an exquisite product involved, however, every supply chain has the potential to turn ugly. Continue reading 5 Challenges Facing Your Cosmetics Supply Chain

May 1, 2015

Last month we held a webinar to explore the fundamental elements of order fulfillment. Capacity’s co-founder and CSO Thom Campbell identified five key areas to focus on if you truly want to develop a fulfillment process that keeps customers coming back to your business time and time again.

To follow up on that event we’ll be unpacking each of these elements in more detail. Today we look at fulfillment consistent with your brand, and you can read the rest of the entries in this compelling series under the tag Fulfillment Fundamentals. Continue reading Fulfillment Fundamentals: Brand Consistency

March 25, 2014
English: The Home Depot in Knightdale, North C...
The Home Depot in Knightdale, North Carolina. (Photo credit: Wikipedia)

With a $300 million investment this year in connected order fulfillment channels, Home Depot has posed a question that cuts to the core of transactions in the digital era: do we really need the ‘e’?

The nationally recognized brand is investing to synchronize its web, mobile and bricks and mortar shopping experience by developing enhanced distribution centers. These improvements aim to offer customers a seamless experience no matter how they decide to buy, which in turn lessens the focus on traditional e-commerce solutions.

With a significant proportion of its online orderers opting for physical store pick-ups, Home Depot has come to the conclusion that e-commerce is really just plain old commerce via new channels, and perhaps too much focus on the online aspect blinkers it to opportunities to connect the dots of its order fulfillment.

So far from e-commerce killing the shopping mall, it seems that physical stores will in fact play a role in killing e-commerce. The trend towards buying online is going nowhere, of course, but the term itself could soon become as outmoded as “personal computer” and “surfing the web.”

The important element for supply chain managers is to note the underlying alignment of technology that will drive this trend to connected order fulfillment. Consumers now carry an array of devices, from laptops and smartphones to tablets and “phablets” in between. While there remains a gap in the user experience on each of these, it is narrowing rapidly and cloud technology has us expecting a synchronized, seamless transfer between devices with every new development.

In the same sense, shoppers will increasingly expect to complete purchases in one part of the order process and jump to another for delivery.

A last-minute order over the phone may require expedited home delivery, while one placed in line at the bank may be ideal for pick up from your store around the corner. Customers will continue to destroy any distinction between being online or off as this happens. Retailers would be well advised to do the same for existing e-commerce initiatives, as we prepare for the next evolution of ordering.

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