September 25, 2017

Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!

According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.

To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand

October 27, 2016

A great brand should be a feast for the senses. That’s true of creating a reputation for almost any product, but it’s absolutely essential when what you’re selling is luxury food and drink.

Enter Eataly… Continue reading In-Store and Out of the Box, Eataly Exemplifies a Luxury Brand

June 11, 2016

There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.

Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.

Suffice it to say, it wasn’t long before the headlines and social media praise started rolling in! Continue reading Bluemercury Finds the Beauty in Brick and Mortar Retail

May 1, 2015

Last month we held a webinar to explore the fundamental elements of order fulfillment. Capacity’s co-founder and CSO Thom Campbell identified five key areas to focus on if you truly want to develop a fulfillment process that keeps customers coming back to your business time and time again.

To follow up on that event we’ll be unpacking each of these elements in more detail. Today we look at fulfillment consistent with your brand, and you can read the rest of the entries in this compelling series under the tag Fulfillment Fundamentals. Continue reading Fulfillment Fundamentals: Brand Consistency

April 17, 2015

Yesterday we launched the first in a series of planned webinars, exploring order fulfillment and the wider logistics industry. The goal is to help attendees better understand

Although there’s no substitute to the live event and having the opportunity to ask questions of the expert directly, if you missed the webinar we still think you’ll get a lot of value from the content. Continue reading Review the Five Fundamentals of Order Fulfillment