August 22, 2019
If the disruptive influence of eCommerce has taught retailers anything, it’s that simply maintaining the status quo and hoping that online competitors prove to be a flash in the pan is not a strategy that will work. In fact, it’s often the road to bankruptcy.
Now that online retail has come calling on the consumer packaged goods sector, it’s time for CPG brands to offer a distinct and compelling identity that turns consumers into fans. Rather than burying their heads in the sand, as caused the likes of Sears and Brookstone to go under in 2018, CPG companies must highlight and amplify the unique traits that bring customers to their brand and keep them coming back for more.
Any brand capable of translating these qualities to the online space stands a much better chance of winning new customers, retaining existing buyers, and making a successful transition to eCommerce retail. Continue reading Why CPG Brands Must Differentiate Themselves for the Future of Retail
September 25, 2017
Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!
According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.
To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand
October 27, 2016
A great brand should be a feast for the senses. That’s true of creating a reputation for almost any product, but it’s absolutely essential when what you’re selling is luxury food and drink.
Enter Eataly… Continue reading In-Store and Out of the Box, Eataly Exemplifies a Luxury Brand
June 11, 2016
There are some sensations that only a retail store can replicate. Yes, we love e-commerce, but there’s something about the hands-on feel of a storefront that allows a brand to flow into a physical space.
Our client Bluemercury understands this sensation and channeled its value to score some exuberant press last week. The popular beauty brand opened its newest location in New York City, down in one of the most attractive neighborhoods for aspirational brands, TriBeCa.
Suffice it to say, it wasn’t long before the headlines and social media praise started rolling in! Continue reading Bluemercury Finds the Beauty in Brick and Mortar Retail
May 1, 2015
Last month we held a webinar to explore the fundamental elements of order fulfillment. Capacity’s co-founder and CSO Thom Campbell identified five key areas to focus on if you truly want to develop a fulfillment process that keeps customers coming back to your business time and time again.
To follow up on that event we’ll be unpacking each of these elements in more detail. Today we look at fulfillment consistent with your brand, and you can read the rest of the entries in this compelling series under the tag Fulfillment Fundamentals. Continue reading Fulfillment Fundamentals: Brand Consistency