April 20, 2017

As with all visible elements of a brand, the packaging you choose reflects the business you want to be in the eyes of the end consumer. For many, that means sustainable packaging is a consideration that cannot be ignored. 

A 2014 study by Forum for the Future showed that consumers care about the environmental implications of the brands they choose, to the extent that 70% of respondents would consider switching to a new product if it was the greener option. However, the repercussions don’t end there.  Continue reading How Sustainable Packaging Impacts Your Brand

February 7, 2017

Depending on your position, drop shipping means different things to different people. Even with the growing popularity of the method and its unique alignment with e-commerce, the risks of drop shipping are significant. 

For that reason, it can be tough to tell whether the risks are worth taking on for your business. Will drop shipping be the key to growing a brand and building a base of customers? Or will it lead to unreliable order fulfillment and a reputation for failure?

Without careful consideration for your transportation and shipping needs, things can quickly go wrong. This applies to brands as well as service providers, both of which perspectives we’ll explore in this article.

Continue reading Understanding the Rewards & Risks of Drop Shipping

March 27, 2015

After answering a number of questions in typically expert fashion over on Quora, we thought it high time to give Capacity’s co-founder and CSO Thom Campbell a topic he can really get his teeth into.

That’s why we’re hosting a webinar on the ‘Five Fundamentals of Outstanding Order Fulfillment.’ on Thursday 16th April. You can register directly here.

5 Fulfillment Fundamentals Webinar Poster

WHERE: Online, via GoToWebinar

DATEThursday April 16th, 2015 – 1pm EST / Noon CT / 10am PST

SPEAKER: Thom Campbell, Co-founder and Chief Strategy Officer, Capacity LLC

REGISTRATION: http://bit.ly/5ffwebinar


Exploring the Fundamentals of Order Fulfillment

For any business that relies on getting a physical product into the hands of customers, establishing a reliable, cost effective process for filling and delivering those orders is essential. 

To better understand the foundation of outstanding order fulfillment, we distilled some of the core concepts of our industry into five fundamental elements. Thom will explore each of these in greater depth during the webinar, with an opportunity to ask industry-specific questions at the end.

The ultimate goal is to learn how to develop these qualities in your own business to develop loyal customers who keep coming back, because they trust and rely upon your brand. At the heart of this discussion will be the following five talking points:

  • Where order fulfillment intersects with brand identity, and how it leads to customer satisfaction.
  • How to forge a partnership with quality providers who can help scale as your business does, and reduce costs.
  • How you can use technology and value-added services to improve service levels and enhance customer experience.
  • Where unseen costs often arise, and how to anticipate and control them.
  • How to clarify the cost structures of transportation and fulfillment providers.


We hope this will be a valuable opportunity for attendees to connect with an expert who has a deep understanding of the industry, and to gain a clearer idea of the pivotal role that order fulfillment plays in building brand reputation and improving customer retention.

Register today for the 5 Fundamentals of Outstanding Order Fulfillment webinar

If you have any questions about the event or how it will help your business, please contact us or call (732) 745-7770 and select option 3.

Otherwise, we look forward to welcoming you to the webinar next month!


October 14, 2014

Marketing and physical operations may seem worlds apart in terms of function, but when it comes to end objectives they’re more closely aligned than you might think.

A strong brand is fueled by effective marketing and advertising, but it is built on the reality of how well a company works and the service it delivers. The logistics process is an integral part of delivering that high level service, which makes developing a strong, efficient supply chain a central pillar of brand reputation.

When it comes down to it, supply chain development is not something that any brand can ignore without causing cracks to appear further down the line.



Efficient Stocking, Effective Delivery

Business is built on trust. For any brand with a major stake in delivering products and providing a service that feels seamless to customers, bringing more than just operational minds into the supply chain planning process is an ambitious but potentially lucrative way to earn that trust. This happens by driving efficiency and playing to your brand strengths.

A supply chain understood and developed, in part, by those outside the daily processes that run it, will help distinct functional activities to become more deeply integrated. When buyers, marketers and sales teams see the complexity of what goes on behind the scenes to get their product to a customer, or how many moving parts a service takes to deliver effectively, they’re more likely to make realistic decisions.

In addition to fostering greater understanding, a closely knit supply chain allows a business to manage inventory more efficiently.

Real-time data can be shared across business functions to create more effective reporting. Where real-time data is available it can be processed more quickly and used to inform order priorities, as well as flag wasteful activities in the system. If something seems to be taking too long on a regular basis, or is impacting one of the business functions further down the line, it will be hunted down and remedied much more quickly if multiple stakeholders are involved in the process.


Better Branding Through Supply Chain Development

package assembly lineBuilding brand reputation through supply chain integration starts with bringing more stakeholders into the existing process, but to take this to the next level requires a commitment to actually develop and improve upon activities across the supply chain.

This means regular reviews and a desire to adapt not only departmentally, but organizationally.

Consider some of the following questions as you aim to expand your supply chain development from integration to improvement:

  • Do you have monthly or quarterly reviews in place with representatives of every department impacted by supply chain activities? Fresh eyes often make the most vibrant development suggestions for the supply chain.
  • What supply chain capabilities are being stretched? Are there any not being used to their fullest? What changes could be made to reduce the burden or get more from these respective areas?
  • Where does your service fall down most frequently and who can be brought in to diagnose any challenges?
  • What are your organization’s overarching strategic goals? Where does the supply chain contribute most to making them happen?

By aligning the core value proposition of your brand with the supply chain activities that enable its delivery, it’s possible to drive both efficiency and customer satisfaction improvements throughout your organization. The key is to convince stakeholders at every level that the exercise is not only worthwhile, but that their roles and the service they deliver will become that much easier when an integrated, flexible supply chain is in action.