Huda Kattan is an iconic name in the beauty sector. The cosmetics blogger has successfully grown her reviews into a real-world business, Huda Beauty, and is showing the same ambition as she redefines how customers select makeup products.
The number of curated subscription services is growing every month. Alongside that rapid growth, interest in subscription box fulfillment has increased at a similar rate.
Here’s a selection of stats that show just how quickly the business model has moved in recent years:
There are more than 2,000 subscription box services in operation, including the arrival of brand names like Walmart and Starbucks into the marketplace.
Subscribers are often dedicated to more than one service. The average customer uses seven services and has many more on their wishlist.
One of the most prominent names in the industry, Birchbox, started in 2010 and now has more than one million subscribers. At the peak of its recent growth, the subscriber count surged by 1,777% in a little over two years. (Data viaShorr)
That’s enough to attract any prospective retail entrepreneur to the party! However, the subscription box sector is not without its challenges.
We’ve already enjoyed July 4th this year, but that same spirit of independence is worth celebrating wherever we find it. That’s why we’re so proud to share that our client Antica Farmacista is heading to the distinguished displays of Barneys New York!
There’s certainly no shortage of social media success stories in the world of beauty and cosmetics retail…
No sooner had we proudly written about the rush of demand for the latest Pat McGrath product, now we have another sold out collaboration between our cosmetics client BECCA and professional make-up artist Jaclyn Hill.