December 21, 2017

Two years ago Wander Beauty launched its first product on QVC, a two-sided stick combining Blush and Illuminator that fans still rave about. Today, the company boasts 17 SKUs and a global beauty brand renowned for multipurpose products. 

Recent numbers from Women’s Wear Daily put retail sales on track to pass $15 million in 2017, more than double the figure Wander achieved the previous year.  The company is also reported to have raised more than $4 million in its latest round of VC funding, which is expected to drive further international expansion.

It’s a rapid ascent for a brand that began as an everyday salon conversation between two women bonding over their mutual passion for travel and beauty products.  Continue reading Wander Beauty Secures Investment for the Essentials

August 22, 2017

Huda Kattan is an iconic name in the beauty sector. The cosmetics blogger has successfully grown her reviews into a real-world business, Huda Beauty, and is showing the same ambition as she redefines how customers select makeup products.

Kattan offers a hint of this in her recent review of Kim Kardashian’s KKW Beauty powder kit. Among the many expert insights about the product itself, she hits on an important aspect of cosmetics fulfillment: customization. Continue reading Huda Beauty Emphasizes Customization for Cosmetics

May 31, 2017

When you spend all of your time working with the top beauty brands, there’s a good chance that you’ll want to try your hand at the creative side of the business.

That’s the thinking behind our client Glow Recipe’s latest venture, a self-titled product line that embodies everything great about the brand. Continue reading Glow Recipe Exemplifies Beauty Brand Innovation

September 7, 2016

We’ve already enjoyed July 4th this year, but that same spirit of independence is worth celebrating wherever we find it. That’s why we’re so proud to share that our client Antica Farmacista is heading to the distinguished displays of Barneys New York!

The Seattle-based brand, which produces high-quality bath and body-care products, joins many other major names on the department store’s shelves. What distinguishes Antica from most of the others is the unique quality that comes from independent ownership.
Continue reading Antica Farmacista Brings Independent Body Care to Barneys New York