October 15, 2020

As Prime Day 2020 comes to a close and headlines report another record year for the popular Amazon sales event, it’s easy to forget what gets lost in the annual sea of deals. Diluted brand identity and loss of customer engagement are two significant FBA disadvantages that more and more Amazon sellers are waking up to, as eCommerce continues its dynamic, disruptive influence on traditional retail.

“Consumers are doing a lot more research, being more thoughtful. Brands that do well need a site that engages and informs.” Continue reading FBA Disadvantages: Amazon Can Inform, But It Cannot Engage