December 13, 2019

As is often highlighted by the media, albeit usually in a negative context, the advent of eCommerce has delivered a treasure trove of data for organizations to analyze. This is inevitably accompanied by security risks, but there are numerous scenarios in which companies can use this newly available data to better serve their customers. 

Nowhere is this more true than for established brands and retailers, who have spent this dynamic decade coming to terms with the reality of online commerce, primarily the need to create a seamless shopping experience for customers, online and off. Continue reading What Data-Driven Decision Making Looks Like for Retailers in 2020

November 18, 2019

With so many competing messages, it can be tough to rise above the online noise nowadays. This is true even when you have a product as popular as the Hess Toy Truck, which arrives every year in new and exciting forms, just in time for the holidays.

Appropriately, though, this is a brand that is always able to deliver the goods. After closely watching the 2019 launch last month, we’d say our client delivered a masterclass in eCommerce marketing that other online brands can learn from. Continue reading Hess Toy Truck Delivers a Masterclass in eCommerce Marketing

October 30, 2019

Analysis by Bain & Company recently highlighted that, when it comes to investment in new technology, Amazon will outspend its average retail competitor by a factor of ten over the next five years. At their current rate of investment, that equates to every one of its ten closest retail competitors allocating an estimated $100 billion less than Amazon for information technology by 2023.

Why does this matter? Isn’t Amazon simply spending far more because its core business is delivered online?

While underpinning its dominant eCommerce platforms is clearly a factor for Amazon, such reasoning overlooks some crucial aspects of the retail landscape that are helping Amazon become even more dominant. Continue reading Why Investment in Technology is Crucial to eCommerce Competition