Blog

Why CPG Brands Should Focus on a Frictionless Customer Experience

September 24, 2019

Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users – hence the similar acronym of UX being common shorthand in the world of web development – this phrase has expanded as the influence of eCommerce has grown. 

Indeed, the idea of how potential buyers experience a brand has broadened to include the entire customer journey. As a result, every aspect of brand interaction must be analyzed if a business is to deliver a frictionless customer experience. 

Continue reading Why CPG Brands Should Focus on a Frictionless Customer Experience

3 Hallmarks of Frictionless Fulfillment

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September 9, 2019

Now that we have so many ways to order and engage with brands, the importance of providing a frictionless experience for customers cannot be overstated. In addition to websites, storefronts, mobile apps, and the many other ways that buyers can engage with retailers, that consideration must also extend to frictionless fulfillment.

Research from Brightpearl and Endless Gain last year found that over 60% of respondents said they wouldn’t want to buy from the same retailer again if they experienced a significant problem after purchase. This includes aspects related to fulfillment, such as inadequate packaging safety, delivery issues, or difficulties returning a problem. Continue reading 3 Hallmarks of Frictionless Fulfillment

Inbound Logistics and Inc. 5000 Recognize Capacity’s Achievements

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August 30, 2019

As a team of fulfillment, engineering and IT experts, our primary drive comes from delivering the brand promises of our clients to their customers.

It never hurts to receive external acclaim, of course, and we’re happy to report two examples of this from recent weeks. Continue reading Inbound Logistics and Inc. 5000 Recognize Capacity’s Achievements

Women’s Equality Day, Every Day

Women's Equality Day 2019

 

August 26, 2019

Today marks Women’s Equality Day in the United States, which was introduced almost 100 years ago to commemorate the 19th Amendment affording women the right to vote. 

Almost a century later, it stands as a reminder of not only what women have achieved, but how far society still has to go to reach true equality. Continue reading Women’s Equality Day, Every Day

Why CPG Brands Must Differentiate Themselves for the Future of Retail

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August 22, 2019

If the disruptive influence of eCommerce has taught retailers anything, it’s that simply maintaining the status quo and hoping that online competitors prove to be a flash in the pan is not a strategy that will work. In fact, it’s often the road to bankruptcy. 

Now that online retail has come calling on the consumer packaged goods sector, it’s time for CPG brands to offer a distinct and compelling identity that turns consumers into fans. Rather than burying their heads in the sand, as caused the likes of Sears and Brookstone to go under in 2018, CPG companies must highlight and amplify the unique traits that bring customers to their brand and keep them coming back for more. 

Any brand capable of translating these qualities to the online space stands a much better chance of winning new customers, retaining existing buyers, and making a successful transition to eCommerce retail. Continue reading Why CPG Brands Must Differentiate Themselves for the Future of Retail