February 13, 2014
truck stuck in snow
Digging out on our doorstep at Capacity LLC in New Jersey

U.S. retailers didn’t get any respite from a tough holiday season in January, as cold weather further deterred consumers, already low on confidence, from getting out of the house and into the stores.

The first month of the year can be a tough sell for shopping at the best of times, following the excesses of the holiday season and the belt-tightening resolutions that often accompany a New Year.

Even so, some retailers are reporting sales figures “significantly lower than expected,” as storm after storm batters the country and keeps consumers focused on only the essentials.

For a limited number of companies, like Costco or Walmart, bad weather can boost sales. People like to stock up before a storm and big box stores tend to be the most efficient way to do so. But for the wider retail environment snow means a slump, with travel either inadvisable or simply impossible.

And if you’re thinking that e-commerce is the answer around all of this disruption to bricks and mortar sales, think again.

Although the first part of the transaction can be completed online, the weather has been so bad that disruption to standard delivery services will also deter people from purchasing online. The general expectation that shipments won’t make it through in the current conditions is backed up by the likes of eBay issuing weather warnings.

Flower delivery delays Valentine's Day


Even Cupid can’t commit to his arrows hitting home, as flower delivery services admit defeat and take no new orders in some areas, at this their busiest time of year. This hard weather is also going to be hard on the heart.

As hard as the adverse weather is hitting our  region, though, at Capacity we’re committed to keep on truckin’. When in doubt, grab a shovel, get digging, and get those shipments out on time!



February 4, 2014

We’d like to think that every day has an element of Capacity to the rescue, but this one more than most!

Our dedicated team made a rush trip to Newark airport in the midst of yesterday’s snow storm. The storm buried us in New Jersey (and we’re preparing for more tomorrow).

VP Logistics Tony Ruiz and Facilities Manager Adam Wise went that extra mile…or 20. Continue reading Capacity to the Rescue

February 3, 2014
Capacity's Adam helps a semi dig out this afternoon.
Capacity’s Adam helps a semi dig out this afternoon.

Capacity HQ in North Brunswick, New Jersey was right in the middle of it as the Northeast was battered by another snow storm today. Despite the weather, deliveries and pickups continued to and from our facilities. In one of the shots below Adam helps a semi dig out. As we dig out we’re gearing up for the possibility of some more snow on Wednesday. Bring it! We’re ready. Although a trip to our Los Angeles facility may be in order.



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