April 7, 2019
For many brands in the CPG sector, Walmart’s omnipresence in the U.S. marketplace is a cautionary tale. Although the big box retailer has become a key channel for many of these companies, the pressure it exerts on their product lines and profit margins can be extreme.
With the rise of online shopping and Amazon, it’s fair to say that CPG brands would prefer to avoid the same fate in the digital space.
Continue reading What CPG Brands Can Learn About Amazon from Past Experiences with Walmart
March 19, 2019
Even by Glossier’s high standards, the beauty world was abuzz with headlines earlier this month as the company built up excitement about its new range, Glossier Play.
Ambiguous visuals and videos across social media…
New account on Instagram…
Beauty influencers and media outlets frantically speculating about the nature of this new line…
Continue reading Emily Weiss Shakes Up the Beauty Sector Again with Glossier Play
February 17, 2019
The Capacity team was proud to attend the Women’s Wear Daily (WWD) Digital Beauty Forum as a sponsor again this year, giving us the opportunity to show off our services at the same time as taking in some of the most compelling speakers in the beauty sector.
Continue reading Takeaways from WWD Digital Beauty Forum 2019
January 30, 2019
How to approach and manage online sales is becoming a central question for retailers in almost every business sector.
Some, such as cosmetics and lifestyle apparel, are leading the charge for direct selling to consumers, while others rely on eCommerce intermediaries to handle their storefront. Others, such as grocery brands and other consumer packaged goods companies, have yet to fully define their e-commerce strategy.
While every strategy has its pros and cons, there’s a lot to be said for keeping a hands-on approach to online retail and delivering the brand experience that your customers expect. This article explores three compelling reasons to retain control of eCommerce.
Continue reading Be Your Own Retailer: 3 Reasons to Retain Control of E-commerce
January 7, 2019
As the holidays disappear into the rearview mirror once again and we return to routine for another year, it’s interesting to pause and take stock of performance records during peak season.
It was notable this year, for example, how few headlines there were regarding shipping delays or frustrated customers decrying late deliveries. The question is, did 2018 peak performance finally shake off the disruption and delays that have plagued previous seasons?
Continue reading 2018 Peak Performance Improves as Parcel Carriers Learn from the Past