September 24, 2019
Customer experience (CX) is a core competency for online businesses. Born out of the need to continuously improve and refine websites for users – hence the similar acronym of UX being common shorthand in the world of web development – this phrase has expanded as the influence of eCommerce has grown.
Indeed, the idea of how potential buyers experience a brand has broadened to include the entire customer journey. As a result, every aspect of brand interaction must be analyzed if a business is to deliver a frictionless customer experience.
Continue reading Why CPG Brands Should Focus on a Frictionless Customer Experience
September 9, 2019
Now that we have so many ways to order and engage with brands, the importance of providing a frictionless experience for customers cannot be overstated. In addition to websites, storefronts, mobile apps, and the many other ways that buyers can engage with retailers, that consideration must also extend to frictionless fulfillment.
Research from Brightpearl and Endless Gain last year found that over 60% of respondents said they wouldn’t want to buy from the same retailer again if they experienced a significant problem after purchase. This includes aspects related to fulfillment, such as inadequate packaging safety, delivery issues, or difficulties returning a problem. Continue reading 3 Hallmarks of Frictionless Fulfillment
August 22, 2019
If the disruptive influence of eCommerce has taught retailers anything, it’s that simply maintaining the status quo and hoping that online competitors prove to be a flash in the pan is not a strategy that will work. In fact, it’s often the road to bankruptcy.
Now that online retail has come calling on the consumer packaged goods sector, it’s time for CPG brands to offer a distinct and compelling identity that turns consumers into fans. Rather than burying their heads in the sand, as caused the likes of Sears and Brookstone to go under in 2018, CPG companies must highlight and amplify the unique traits that bring customers to their brand and keep them coming back for more.
Any brand capable of translating these qualities to the online space stands a much better chance of winning new customers, retaining existing buyers, and making a successful transition to eCommerce retail. Continue reading Why CPG Brands Must Differentiate Themselves for the Future of Retail
August 7, 2019
Updated: August 2019
The number of curated subscription services is growing every month. Alongside that rapid growth, interest in subscription box fulfillment has inevitably increased as well.
Here’s a selection of stats that show just how quickly the business model has moved in recent years:
Continue reading How to Succeed with Subscription Box Fulfillment
July 30, 2019
The future of CPG retail is currently in a state of flux. While the consumer packaged goods sector has been somewhat shielded from the disruptive impact of eCommerce up to now, the situation is rapidly changing.
As a result, CPG brands face a race against time to position their retail strategy for the future, while trying not to lose focus on the established channels that made them successful in the first place. Continue reading 5 Key Factors Influencing the Future of CPG Retail