January 30, 2019
How to approach and manage online sales is becoming a central question for retailers in almost every business sector.

Some, such as cosmetics and lifestyle apparel, are leading the charge for direct selling to consumers, while others rely on eCommerce intermediaries to handle their storefront. Others, such as grocery brands and other consumer packaged goods companies, have yet to fully define their e-commerce strategy.

While every strategy has its pros and cons, there’s a lot to be said for keeping a hands-on approach to online retail and delivering the brand experience that your customers expect. This article explores three compelling reasons to retain control of eCommerce.

Continue reading Be Your Own Retailer: 3 Reasons to Retain Control of E-commerce
January 7, 2019

As the holidays disappear into the rearview mirror once again and we return to routine for another year, it’s interesting to pause and take stock of performance records during peak season.

It was notable this year, for example, how few headlines there were regarding shipping delays or frustrated customers decrying late deliveries. The question is, did 2018 peak performance finally shake off the disruption and delays that have plagued previous seasons?

Continue reading 2018 Peak Performance Improves as Parcel Carriers Learn from the Past
December 4, 2018

Amazon has been in the headlines a lot this fall. From lower-than-expected earnings to advanced speculation - and subsequent uproar - over the location(s) of HQ2, the e-commerce giant has experienced its fair share of controversy.

Even against this flurry of reporting, few announcements have been more divisive than the company's move to give its workers in the U.S. a minimum wage of $15 per hour. If it seems strange that a wage rise would lead to negative press, it's time to look a little closer at what the company is proposing.

As in other questionable cases with Amazon, not everything is as compelling as it might seem on the surface.

Read More

November 9, 2018

A quick browse around our site is enough to show that the Capacity team is drawn from many different countries and cultures.

However, the topic of diversity and inclusion at Capacity runs deeper than a few pictures, which is one of the reasons we held a panel discussion on the subject earlier this year.

Beyond the broad themes of hiring a diverse workforce and bringing everyone into the fold, we wanted to take the time to explain these ideas in the context of Capacity. Continue reading Diversity & Inclusion: The Capacity Way

September 29, 2018

The question of FBA vs. 3PL – or Fulfillment by Amazon vs. a third-party fulfillment partner, to be complete – is often skewed by brand recognition.

Everyone knows about Amazon’s reach and influence by now, so it’s easy to assume that means they’ll provide the best experience for your company and clients.

In reality, there are many downsides to moving your orders with Amazon, some of which we’ll cover in this article. Continue reading FBA vs. 3PL: Notes from the CPG Industry on Which to Choose for Order Fulfillment