December 13, 2019
As is often highlighted by the media, albeit usually in a negative context, the advent of eCommerce has delivered a treasure trove of data for organizations to analyze. This is inevitably accompanied by security risks, but there are numerous scenarios in which companies can use this newly available data to better serve their customers.
Nowhere is this more true than for established brands and retailers, who have spent this dynamic decade coming to terms with the reality of online commerce, primarily the need to create a seamless shopping experience for customers, online and off. Continue reading What Data-Driven Decision Making Looks Like for Retailers in 2020
July 30, 2019
The future of CPG retail is currently in a state of flux. While the consumer packaged goods sector has been somewhat shielded from the disruptive impact of eCommerce up to now, the situation is rapidly changing.
As a result, CPG brands face a race against time to position their retail strategy for the future, while trying not to lose focus on the established channels that made them successful in the first place. Continue reading 5 Key Factors Influencing the Future of CPG Retail
July 12, 2019
As eCommerce fulfillment becomes a key component of delivering your brand promise, it seems inevitable that expenses will rise.
Getting orders to customers more quickly while maintaining a high level of quality in packaging and product safety inevitably takes some thought, so it follows that eCommerce fulfillment expenses should be carefully monitored as new initiatives are rolled out.
However, focusing more attention on a few simple parts of this process can be surprisingly effective. Continue reading 3 Quick Tips to Reduce eCommerce Fulfillment Expenses
June 14, 2019
As we head into a new decade with digital brands and eCommerce driving the most growth in retail, rapid fulfillment is on everyone’s lips once again.
What began as a drive to improve delivery times for online orders to around two days has quickly developed into the expectation of instant order confirmation, real-time status or shipment tracking, and delivery as soon as the next day — or sometimes even the next few hours. Continue reading Rapid Fulfillment: Can Your Brand Exceed Customer Expectations?
April 7, 2019
For many brands in the CPG sector, Walmart’s omnipresence in the U.S. marketplace is a cautionary tale. Although the big box retailer has become a key channel for many of these companies, the pressure it exerts on their product lines and profit margins can be extreme.
With the rise of online shopping and Amazon, it’s fair to say that CPG brands would prefer to avoid the same fate in the digital space.
Continue reading What CPG Brands Can Learn About Amazon from Past Experiences with Walmart