July 29, 2020

Beauty retailers have a very different view of the world than they did just a few months ago. Faced with a hesitant public and significantly restricted in-store operations, beauty brands that once relied on real-world demonstrations and physical interactions with customers have had to adapt quickly.

As we covered earlier this month, retail in a pandemic looks a lot different to what most of us consider normal. The situation has exposed a key weakness of supply chains across many sectors: an inability to react to widespread disruption at short notice. Continue reading 5 Ways Beauty Retailers Have Adapted to Online-First Ordering

May 30, 2020

The events of recent months have turned the world upside down. With very few exceptions, life has been irrevocably altered and the phrase “business as usual” has been replaced by terms like “survival mode” and “the new abnormal”.

While none of us can turn back the clock and take things back to pre-pandemic norms, we have seen glimpses of light. Light that presents the potential to emerge from this dark moment with a renewed sense of purpose and a commitment to strengthen our businesses, where we’re able.

And then there are the opportunities. Areas of life and business that proved especially resilient during the roughest moments of the pandemic, which could be a catalyst for success as we all attempt to bounce back. Accelerated eCommerce is one of those opportunities, but not every business is well-positioned to make the most of it.

It’s that opportunity to lean into eCommerce that we’ll explore in this article. Continue reading How to Turn Accelerated eCommerce Into an Opportunity

March 25, 2020

It’s been a rough couple of weeks, both here in the US and around the world, as coronavirus-related disruption seems to expand with every passing day. Naturally, after taking care of family, friends, and at-risk communities, our thoughts turn to the financial impact of the pandemic on our favorite businesses and brands. 

In this article, we’ll look at ten ways to support businesses during coronavirus and how you can put your dollars to work for entrepreneurs and the wider economy, even if you’re stuck at home. Continue reading 10 Ways to Support Businesses During Coronavirus Disruption

March 3, 2020

What does a disruptive business model mean for stakeholders associated with the existing way of doing things? The continuing rise of DTC brands (Direct-to-Consumer) poses that very question to those of us working with established retailers with increasing urgency, as a sector already uprooted by the demands of eCommerce works out how to handle another important shift.   

We’ve previously covered DTC’s expanding influence on many sectors, but the insights gleaned from some time at Rutgers University here in New Jersey last week are too good to keep to ourselves! Continue reading The Rise of DTC Brands Brings New Marketing and Fulfillment Challenges