September 25, 2017
Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!
According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.
To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand
August 28, 2017
Earlier this month, FedEx set up an intriguing scenario for the 2017 holiday season. Rather than follow the lead of its main rival UPS by adding a peak season surcharge to some post-Thanksgiving deliveries, FedEx opted to keep things simple.
Beyond the expected additions for oversized packages and other shipments that require special handling, the company will not add any new charges. Cue a lot of industry chatter and UPS clients reaching for the calculators. Continue reading Switch or Stay Put? Assessing Peak Season Deliveries with UPS and FedEx
January 30, 2017
It’s no secret that mobile technology moves faster than most. The first iPhone was released a little over ten years ago and the device is already on its seventh iteration. Android devices accelerated at a similar pace, leaving most consumers with a device in their hands that’s just as powerful as many desktop alternatives.
This rapid advancement has proved to be fuel on the already blazing fire of e-commerce. Online retail has surged in recent years and mobile commerce has played a big part in that rise. Purchases on smartphones and tablets accounted for 32% of all sales during the 2016 holiday period, valued at more than $24 billion.
That being said, pulling those orders in is just the first phase. Getting products picked, packed, shipped, and delivered in a timely manner is where the rubber meets the road — and where some retailers fail to make the grade. Continue reading How the Move to Mobile Commerce Impacts Order Fulfillment
October 13, 2016
As the retail sector gears up for another hectic holiday season, attention turns to preparations being made by the package carriers to handle the annual rush.
The examination of 2016 holiday deliveries will be no exception, but the way the major carriers are approaching peak season this year is a little different. Alongside the standard strategy of bringing on a small army of temporary workers, both UPS and FedEx are exploring new technology to help them avoid delays and increase efficiency. Continue reading Planning for 2016 Holiday Deliveries Blends Hiring with Hub Automation
February 27, 2016
At some point, every ambitious online business needs to scale. Expanding beyond that early period of rapid growth and operational independence is a daunting prospect, but the transition from plucky startup to established brand is what secures continued success.
In addition to hiring the right people to help grow your business and physically expanding the operation to larger premises, brands that sell online face a major challenge regarding order fulfillment. There comes a time when even the most customer-focused CEO must stop packing orders and start planning strategy, which is when the important consideration of outsourcing e-commerce fulfillment arises.
Continue reading 4 Ways Outsourcing E-commerce Fulfillment Helps a Business to Scale