March 25, 2020
It’s been a rough couple of weeks, both here in the US and around the world, as coronavirus-related disruption seems to expand with every passing day. Naturally, after taking care of family, friends, and at-risk communities, our thoughts turn to the financial impact of the pandemic on our favorite businesses and brands.
In this article, we’ll look at ten ways to support businesses during coronavirus and how you can put your dollars to work for entrepreneurs and the wider economy, even if you’re stuck at home. Continue reading 10 Ways to Support Businesses During Coronavirus Disruption
March 3, 2020
What does a disruptive business model mean for stakeholders associated with the existing way of doing things? The continuing rise of DTC brands (Direct-to-Consumer) poses that very question to those of us working with established retailers with increasing urgency, as a sector already uprooted by the demands of eCommerce works out how to handle another important shift.
We’ve previously covered DTC’s expanding influence on many sectors, but the insights gleaned from some time at Rutgers University here in New Jersey last week are too good to keep to ourselves! Continue reading The Rise of DTC Brands Brings New Marketing and Fulfillment Challenges
February 6, 2020
When the only tool at your disposal is a hammer, the temptation exists to strike every stray nail that you see. But what if that nail is embedded in a valuable piece of furniture? Hopefully, that would prompt you to think twice before taking a swing!
Just as different DIY tasks require distinct tools to get the job done, so do different order fulfillment scenarios.
If you’re a CPG company shipping huge volumes to a major retailer, your existing logistics provider is probably getting the job done just fine.
When it comes to shipping premium skincare products to individual customers, however, it’s time for a more refined service as your eCommerce fulfillment provider. Continue reading 3 Reasons to Find a New Partner as Your eCommerce Fulfillment Provider
December 13, 2019
As is often highlighted by the media, albeit usually in a negative context, the advent of eCommerce has delivered a treasure trove of data for organizations to analyze. This is inevitably accompanied by security risks, but there are numerous scenarios in which companies can use this newly available data to better serve their customers.
Nowhere is this more true than for established brands and retailers, who have spent this dynamic decade coming to terms with the reality of online commerce, primarily the need to create a seamless shopping experience for customers, online and off. Continue reading What Data-Driven Decision Making Looks Like for Retailers in 2020
July 30, 2019
The future of CPG retail is currently in a state of flux. While the consumer packaged goods sector has been somewhat shielded from the disruptive impact of eCommerce up to now, the situation is rapidly changing.
As a result, CPG brands face a race against time to position their retail strategy for the future, while trying not to lose focus on the established channels that made them successful in the first place. Continue reading 5 Key Factors Influencing the Future of CPG Retail