April 7, 2019
For many brands in the CPG sector, Walmart’s omnipresence in the U.S. marketplace is a cautionary tale. Although the big box retailer has become a key channel for many of these companies, the pressure it exerts on their product lines and profit margins can be extreme.
With the rise of online shopping and Amazon, it’s fair to say that CPG brands would prefer to avoid the same fate in the digital space.
Continue reading What CPG Brands Can Learn About Amazon from Past Experiences with Walmart
February 27, 2019
There’s no doubt that this is a challenging time to be an established consumer packaged goods (CPG) brand. Whether it’s the constantly shifting landscape of consumer expectations or the agile startups making the most of their digital native status to connect with customers in a more personal way, the need to adapt to the demands of eCommerce looms large over the CPG sector.
However, what is often seen as a threat could equally be framed as an opportunity for CPG brands. With size and status on their side, the ability to go direct-to-consumer (DTC) holds the potential for improved communication with buyers and enhanced brand reputation.
Continue reading 4 Facts that Show Why CPG Brands Are Embracing DTC
October 17, 2018
Earlier this month, we had the opportunity to hear from some of the finest minds in online selling at the North American E-tail Operations Summit 2018.
Held in San Francisco, the summit gathered executives from across the realms of digital and retail, including Google, Nordstrom, Facebook, Johnson & Johnson, and our client Glossier.
As well as posting highlights to the hashtag #NAEOS18, we gathered our favorite moments and some key takeaways for any of you who couldn’t attend this unique event. Continue reading Highlights & Takeaways from NAEOS 2018
October 26, 2017
Many in retail are rightly preoccupied with the most disruptive force in their business: Amazon. More specifically, they want to better understand the costs of selling on Amazon.
From our perspective, Amazon is another retailer we need to know how to ship to, and potentially learn from as they are in the business of fulfillment. But that is not how many clients view this increasingly powerful force in the retail world, and the world in general. Continue reading The Costs of Selling on Amazon via FBA