October 17, 2018
Earlier this month, we had the opportunity to hear from some of the finest minds in online selling at the North American E-tail Operations Summit 2018.
Held in San Francisco, the summit gathered executives from across the realms of digital and retail, including Google, Nordstrom, Facebook, Johnson & Johnson, and our client Glossier.
As well as posting highlights to the hashtag #NAEOS18, we gathered our favorite moments and some key takeaways for any of you who couldn’t attend this unique event. Continue reading Highlights & Takeaways from NAEOS 2018
October 26, 2017
Many in retail are rightly preoccupied with the most disruptive force in their business: Amazon. More specifically, they want to better understand the costs of selling on Amazon.
From our perspective, Amazon is another retailer we need to know how to ship to, and potentially learn from as they are in the business of fulfillment. But that is not how many clients view this increasingly powerful force in the retail world, and the world in general. Continue reading The Costs of Selling on Amazon via FBA
September 25, 2017
Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!
According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.
To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand
August 28, 2017
Earlier this month, FedEx set up an intriguing scenario for the 2017 holiday season. Rather than follow the lead of its main rival UPS by adding a peak season surcharge to some post-Thanksgiving deliveries, FedEx opted to keep things simple.
Beyond the expected additions for oversized packages and other shipments that require special handling, the company will not add any new charges. Cue a lot of industry chatter and UPS clients reaching for the calculators. Continue reading Switch or Stay Put? Assessing Peak Season Deliveries with UPS and FedEx