With today’s post we start an occasional series of case studies focusing on the industries and companies with which we’ve been especially active. In each case, we’ve been given a challenge, and have developed a unique solution. We hope that the samples provide a sense of how we approach challenges and devise solutions.
The Challenge: Skin and Haircare
Beauty care company Weleda NA wanted to consolidate its six sprawling warehouses under a single roof. But that one, rather large location had to offer full service logistics, multi-channel distribution, e-commerce order fulfillment, sales brokers, distributors like United Natural Food, Inc. (UNFI) and retailers like Target and WholeFoods. Critically, Weleda needed a logistics company that could develop methods for handling short-dated product and First Expiration, First Out (FEFO) inventory, while also repackaging 100% of its product inbound from Germany.
The Capacity LLC Solution:
Capacity LLC methodically went to work, replacing each element of Weleda’s complex US distribution network, handling everything from point of entry into the country and repackaging items for the US market though to multi-channel shipping. We also developed FEFO inventory management techniques, and separate silos for pick and pack, case pick and short-dated inventory. The resulting solution offered Weleda significant economies of scale and fewer logistics induced headaches. Six locations into one with additional services added? Not a problem.
Capacity spent last Friday in the presence of Virgin CEO Richard Branson. Sort of. We took a day to gather 30 members of the staff for a retreat at the Branson owned 90 acre Natirar culinary center in bucolic Peapack, New Jersey. Driving up a long, twisting driveway (by long, it’s about a mile), dodging deer, we arrived at the former carriage house turned restaurant and culinary center.
We nibbled on mini pizzas that we made (sort of) and sat down to a few inspirational and aspirational remarks from CEO Jeff Kaiden. Then, it was on to the main course…. We split into groups to prepare a gourmet repast that included roast pork loin, with a delicious mango salsa, lemon and pesto chicken and other treats.
An afternoon away from the office accomplished several things. The Capacity staff was able to talk and interact away from the pressures of the office (always a good thing) and the splitting up of the staff into different cooking teams enabled people from different departments to get to know each other a little bit better.
It was a great afternoon, a terrific team building exercise. And the food was great. A great end (we hope) to a deep New Jersey winter.