September 21, 2017

From day one Maureen Kelly, founder and CEO of our extraordinary client Tarte Cosmetics, knew what she wanted her company to stand for in the world of makeup. Then all she had to do was wait for the world to catch up.

17 years and many millions of dollars in cosmetics sales later, it’s fair to say that most of us are finally on the same page as Kelly. That fact was underlined last week when the Cosmetic Executive Women (CEW) organization honored her achievements in this hyper-competitive industry.
Continue reading CEW Awards Honor Tarte Cosmetics CEO Maureen Kelly

September 7, 2017

We take great pride when our clients reach the next level of success. There are certain events that serve as milestones in this journey, as in the case of Pat McGrath Labs and the expansion of this cosmetics icon into the European market. 

To casual observers, this could look like just another makeup launch. For McGrath, it represents a significant step back into a region that defined her passion.
Continue reading Mother of Makeup Pat McGrath Expands Into Europe

August 22, 2017

Huda Kattan is an iconic name in the beauty sector. The cosmetics blogger has successfully grown her reviews into a real-world business, Huda Beauty, and is showing the same ambition as she redefines how customers select makeup products.

Kattan offers a hint of this in her recent review of Kim Kardashian’s KKW Beauty powder kit. Among the many expert insights about the product itself, she hits on an important aspect of cosmetics fulfillment: customization. Continue reading Huda Beauty Emphasizes Customization for Cosmetics

May 31, 2017

When you spend all of your time working with the top beauty brands, there’s a good chance that you’ll want to try your hand at the creative side of the business.

That’s the thinking behind our client Glow Recipe’s latest venture, a self-titled product line that embodies everything great about the brand. Continue reading Glow Recipe Exemplifies Beauty Brand Innovation

September 9, 2016

It’s just a short walk across 6th Avenue to move from the artistic leanings of SoHo to the hip hustle and bustle of Bleecker St, but this is a journey that our client Orla Kiely intends to make the most of!

The renowned fashion brand moves on from its Mercer St. location this month, all set for an exciting new store in the West Village. It’s a switch that the company has been talking about a lot, especially with New York Fashion Week (NYFW) descending upon the city this week. Continue reading Orla Kiely Builds Up to a Big Move in NYC