March 19, 2019
Even by Glossier’s high standards, the beauty world was abuzz with headlines earlier this month as the company built up excitement about its new range, Glossier Play.
Ambiguous visuals and videos across social media…
New account on Instagram…
Beauty influencers and media outlets frantically speculating about the nature of this new line…
Continue reading Emily Weiss Shakes Up the Beauty Sector Again with Glossier Play
January 8, 2018
As the fulfillment partner of choice for some of the world’s finest beauty brands, we’re always proud to add a prestigious new name to our client base. Our latest launch with fast-growing cosmetics company Glossier is no exception.
Capacity is thrilled to bring fans of this rising brand the best in modern beauty products. Glossier’s rapid growth requires very specific fulfillment solutions. The client team here is excited to get to work, having the brand benefit from our bespoke order presentation and the latest pick-to-light/put-to-light fulfillment solutions. Continue reading Capacity Launches With New Client Glossier
December 21, 2017
Two years ago Wander Beauty launched its first product on QVC, a two-sided stick combining Blush and Illuminator that fans still rave about. Today, the company boasts 17 SKUs and a global beauty brand renowned for multipurpose products.
Recent numbers from Women’s Wear Daily put retail sales on track to pass $15 million in 2017, more than double the figure Wander achieved the previous year. The company is also reported to have raised more than $4 million in its latest round of VC funding, which is expected to drive further international expansion.
It’s a rapid ascent for a brand that began as an everyday salon conversation between two women bonding over their mutual passion for travel and beauty products. Continue reading Wander Beauty Secures Investment for the Essentials
November 3, 2017
“We are experts in the beauty of light, and we are passionate about creating products in balanced shade ranges for all skin tones.”
So says CEO Bob DeBaker on the Becca cosmetics success story, which is rooted in that respect for every personal hue.
If you don’t know Bob and Becca like we do, you might think the above is just another executive touting the merits of their brand. But Bob is not just another executive, and Becca is not just any cosmetics brand. Continue reading Becca Finds Cosmetics Success Across Skin Tones
September 21, 2017
From day one Maureen Kelly, founder and CEO of our extraordinary client Tarte Cosmetics, knew what she wanted her company to stand for in the world of makeup. Then all she had to do was wait for the world to catch up.
17 years and many millions of dollars in cosmetics sales later, it’s fair to say that most of us are finally on the same page as Kelly. That fact was underlined last week when the Cosmetic Executive Women (CEW) organization honored her achievements in this hyper-competitive industry.
Continue reading CEW Awards Honor Tarte Cosmetics CEO Maureen Kelly