September 21, 2017
From day one Maureen Kelly, founder and CEO of our extraordinary client Tarte Cosmetics, knew what she wanted her company to stand for in the world of makeup. Then all she had to do was wait for the world to catch up.
17 years and many millions of dollars in cosmetics sales later, it’s fair to say that most of us are finally on the same page as Kelly. That fact was underlined last week when the Cosmetic Executive Women (CEW) organization honored her achievements in this hyper-competitive industry.
Continue reading CEW Awards Honor Tarte Cosmetics CEO Maureen Kelly
September 7, 2017
We take great pride when our clients reach the next level of success. There are certain events that serve as milestones in this journey, as in the case of Pat McGrath Labs and the expansion of this cosmetics icon into the European market.
To casual observers, this could look like just another makeup launch. For McGrath, it represents a significant step back into a region that defined her passion.
Continue reading Mother of Makeup Pat McGrath Expands Into Europe
August 22, 2017
Huda Kattan is an iconic name in the beauty sector. The cosmetics blogger has successfully grown her reviews into a real-world business, Huda Beauty, and is showing the same ambition as she redefines how customers select makeup products.
Kattan offers a hint of this in her recent review of Kim Kardashian’s KKW Beauty powder kit. Among the many expert insights about the product itself, she hits on an important aspect of cosmetics fulfillment: customization. Continue reading Huda Beauty Emphasizes Customization for Cosmetics
May 31, 2017
When you spend all of your time working with the top beauty brands, there’s a good chance that you’ll want to try your hand at the creative side of the business.
That’s the thinking behind our client Glow Recipe’s latest venture, a self-titled product line that embodies everything great about the brand. Continue reading Glow Recipe Exemplifies Beauty Brand Innovation
December 22, 2016
How do you hold a holiday party for hundreds in a warehouse? With a little loving care and a whole lot of logistics!
Today the team at Capacity took a couple of hours away from the boxes… or, at least, away from packing them. The lunch gathering and gift-giving took place right here at our New Jersey fulfillment campus, and we’re happy to give you a glimpse inside the event below. Continue reading Capacity Brings Holiday Happiness to the Warehouse