Case Study #1: Skin and Haircare – Weleda

March 28, 2014

Weleda LogoWith today’s post we start an occasional series of case studies focusing on the industries and companies with which we’ve been especially active. In each case, we’ve been given a challenge, and have developed a unique solution. We hope that the samples provide a sense of how we approach challenges and devise solutions.

The Challenge: Skin and Haircare

Beauty care company Weleda NA wanted to consolidate its six sprawling warehouses under a single roof. But that one, rather large location had to offer full service logistics, multi-channel distribution, e-commerce order fulfillment, sales brokers, distributors like United Natural Food, Inc. (UNFI) and retailers like Target and WholeFoods. Critically, Weleda needed a logistics company that could develop methods for handling short-dated product and First Expiration, First Out (FEFO) inventory, while also repackaging 100% of its product inbound from Germany.

 The Capacity LLC Solution:

Capacity LLC methodically went to work, replacing each element of Weleda’s complex US distribution network, handling everything from point of entry into the country and repackaging items for the US market though to multi-channel shipping. We also developed FEFO inventory management techniques, and separate silos for pick and pack, case pick and short-dated inventory. The resulting solution offered Weleda significant economies of scale and fewer logistics induced headaches. Six locations into one with additional services added? Not a problem.

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