June 14, 2019
As we head into a new decade with digital brands and eCommerce driving the most growth in retail, rapid fulfillment is on everyone’s lips once again.
What began as a drive to improve delivery times for online orders to around two days has quickly developed into the expectation of instant order confirmation, real-time status or shipment tracking, and delivery as soon as the next day — or sometimes even the next few hours. Continue reading Rapid Fulfillment: Can Your Brand Exceed Customer Expectations?
May 30, 2019
Amazon today is a very different business to the online bookstore founded by CEO Jeff Bezos back in 1994. From that relatively small digital niche, the Washington-based company has grown to dominate online retail.
The company achieved revenue of almost $233 billion in 2018, a significant proportion of which is attributed to more than one million third-party resellers. These entities take advantage of Amazon’s platform to sell and distribute their products more widely than they could on an independent site. (They can also be taken advantage of, as we’ll cover below.) Continue reading Where Do FBM and SFP Fit Into the Amazon Fulfillment Ecosystem?
May 1, 2019
We’re often on the road here at Capacity, but some trips are inevitably more remarkable than others.
Last week was one such trip, as our CSO Thom Campbell and Senior Director of Sales Nikil Prabhakar flew into Los Angeles to attend back-to-back events in the worlds of beauty and fashion.
First up was Beauty & Money LA.
Continue reading A Week of Business, Beauty, and Fashion in Los Angeles
April 7, 2019
For many brands in the CPG sector, Walmart’s omnipresence in the U.S. marketplace is a cautionary tale. Although the big box retailer has become a key channel for many of these companies, the pressure it exerts on their product lines and profit margins can be extreme.
With the rise of online shopping and Amazon, it’s fair to say that CPG brands would prefer to avoid the same fate in the digital space.
Continue reading What CPG Brands Can Learn About Amazon from Past Experiences with Walmart