July 29, 2020
Beauty retailers have a very different view of the world than they did just a few months ago. Faced with a hesitant public and significantly restricted in-store operations, beauty brands that once relied on real-world demonstrations and physical interactions with customers have had to adapt quickly.
As we covered earlier this month, retail in a pandemic looks a lot different to what most of us consider normal. The situation has exposed a key weakness of supply chains across many sectors: an inability to react to widespread disruption at short notice. Continue reading 5 Ways Beauty Retailers Have Adapted to Online-First Ordering
July 3, 2020
Wishing everyone a safe and peaceful holiday weekend to reflect on the founding principles of the country we love.
June 9, 2020
The major question on every business owner’s mind over the past 10 weeks is relatively simple to ask but rather more difficult to answer: what does commerce look like after a pandemic that keeps everyone at home?
Although we’ve looked at the acceleration of eCommerce in recent weeks, it’s always interesting to gather opinions from retail experts across the spectrum of commerce. That’s why it was exciting to have our Chief Commercial Officer Noah Sange participate in a discussion with retail experts from Capgemini and Deck Commerce, exploring the difficult reality of retail during a pandemic and what we can expect to see as we move towards the next phase of retail. Continue reading Retail Experts Discuss Commerce During the Pandemic
May 30, 2020
The events of recent months have turned the world upside down. With very few exceptions, life has been irrevocably altered and the phrase “business as usual” has been replaced by terms like “survival mode” and “the new abnormal”.
While none of us can turn back the clock and take things back to pre-pandemic norms, we have seen glimpses of light. Light that presents the potential to emerge from this dark moment with a renewed sense of purpose and a commitment to strengthen our businesses, where we’re able.
And then there are the opportunities. Areas of life and business that proved especially resilient during the roughest moments of the pandemic, which could be a catalyst for success as we all attempt to bounce back. Accelerated eCommerce is one of those opportunities, but not every business is well-positioned to make the most of it.
It’s that opportunity to lean into eCommerce that we’ll explore in this article. Continue reading How to Turn Accelerated eCommerce Into an Opportunity
May 18, 2020
In the midst of so much chaos, one of the silver linings for our team is seeing so many amazing individuals and brands stepping up to add their unique skills to COVID-19 relief efforts.
Given our deep roots in the cosmetics and makeup sector, it’s especially exciting to see the vibrant community of beauty influencers step up to support COVID-19 relief, as the Lip Servicing movement has done over the past few weeks on Instagram. Continue reading Lip Servicing Brings Brands Together for Frontline Workers