Author: Capacity Team

As we head into a new decade with digital brands and eCommerce driving the most growth in retail, rapid fulfillment is on everyone’s lips once again.

What began as a drive to improve delivery times for online orders to around two days has quickly developed into the expectation of instant order confirmation, real-time status or shipment tracking, and delivery as soon as the next day — or sometimes even the next few hours. Continue reading Rapid Fulfillment: Can Your Brand Exceed Customer Expectations?

For many brands in the CPG sector, Walmart’s omnipresence in the U.S. marketplace is a cautionary tale. Although the big box retailer has become a key channel for many of these companies, the pressure it exerts on their product lines and profit margins can be extreme.

With the rise of online shopping and Amazon, it’s fair to say that CPG brands would prefer to avoid the same fate in the digital space.