November 18, 2019

With so many competing messages, it can be tough to rise above the online noise nowadays. This is true even when you have a product as popular as the Hess Toy Truck, which arrives every year in new and exciting forms, just in time for the holidays.

Appropriately, though, this is a brand that is always able to deliver the goods. After closely watching the 2019 launch last month, we’d say our client delivered a masterclass in eCommerce marketing that other online brands can learn from. Continue reading Hess Toy Truck Delivers a Masterclass in eCommerce Marketing

October 30, 2019

Analysis by Bain & Company recently highlighted that, when it comes to investment in new technology, Amazon will outspend its average retail competitor by a factor of ten over the next five years. At their current rate of investment, that equates to every one of its ten closest retail competitors allocating an estimated $100 billion less than Amazon for information technology by 2023.

Why does this matter? Isn’t Amazon simply spending far more because its core business is delivered online?

While underpinning its dominant eCommerce platforms is clearly a factor for Amazon, such reasoning overlooks some crucial aspects of the retail landscape that are helping Amazon become even more dominant. Continue reading Why Investment in Technology is Crucial to eCommerce Competition

October 8, 2019

Year after year, the North American E-tail Operations Summit – NAEOS – is a firm fixture on our calendar. 2019 is no different and we’re excited to report that this year’s event was every bit as engaging as those we’ve enjoyed in the past.

NAEOS19 logo

NAEOS19 succeeded in gathering a broad collection of eCommerce executives, leading service providers, and media partners from all over the U.S. and Canada.

The summit provides an opportunity to exchange ideas, share best practices, and learn about practical solutions to the common challenges we all need to address in the dynamic world of eCommerce retail and logistics. Continue reading NAEOS 2019: Our Highlights and Takeaways