Adventures in E-commerce – Instagram and Kuwait

July 24, 2013
Kuwaiti Instagram
Sheep are a hot commodity on Instagram in Kuwait

Entrepreneurs in Kuwait have turned Instagram into an on-line storefront. That must have come as big news to Facebook, Instagram’s owner, and the social photo site’s team. But in Dubai, everyone is doing it. Even grandmothers who have their own Instagram storefronts.

The use of Instagram is so widespread that Kuwait even had a Kuwait Instagram Expo. The photos are great, obviously, as are the social applications. However, there’s no way to process financial transactions. Entrepreneurs post a WhatsApp or Kik number for low cost texting and and email address.

Kuwaitis it seems have developed an appetite for selling things other than oil. Many of the goods are things that you might see in other markets on eBay or Etsy. What’s strictly Kuwaiti is sheep. Yes, you heard it. Kuwaitis are doing a brisk business in the sale of sheep on line. Talk about order fulfillment. Just why is there such a brisk trade in sheep. It seems that sheep sacrifices are an integral part of Kuwaiti life.

The largest site seems to be @sheep_sell which looks like it’s selling a wide range of sheep and has over 2,500 followers.

 

Kuwait Instagram Sales
The make up company Sondos is one of the companies doing big business in Kuwait on Instagram.

 

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