Beauty retailers have a very different view of the world than they did just a few months ago. Faced with a hesitant public and significantly restricted in-store operations, beauty brands that once relied on real-world demonstrations and physical interactions with customers have had to adapt quickly.
As we covered earlier this month, retail in a pandemic looks a lot different to what most of us consider normal. The situation has exposed a key weakness of supply chains across many sectors: an inability to react to widespread disruption at short notice. Continue reading 5 Ways Beauty Retailers Have Adapted to Online-First Ordering