Now that we have so many ways to order and engage with brands, the importance of providing a frictionless experience for customers cannot be overstated. In addition to websites, storefronts, mobile apps, and the many other ways that buyers can engage with retailers, that consideration must also extend to frictionless fulfillment.
Research from Brightpearl and Endless Gain last year found that over 60% of respondents said they wouldn’t want to buy from the same retailer again if they experienced a significant problem after purchase. This includes aspects related to fulfillment, such as inadequate packaging safety, delivery issues, or difficulties returning a problem. Continue reading 3 Hallmarks of Frictionless Fulfillment