Amazon today is a very different business to the online bookstore founded by CEO Jeff Bezos back in 1994. From that relatively small digital niche, the Washington-based company has grown to dominate online retail.
The company achieved revenue of almost $233 billion in 2018, a significant proportion of which is attributed to more than one million third-party resellers. These entities take advantage of Amazon’s platform to sell and distribute their products more widely than they could on an independent site. (They can also be taken advantage of, as we’ll cover below.) Continue reading Where Do FBM and SFP Fit Into the Amazon Fulfillment Ecosystem?