Building a successful retail site that customers are aware of and enjoy using might seem like a substantial objective, but it’s really just the first piece of the online selling puzzle. The real hurdle comes in scaling that site to increase e-commerce revenue without incurring spiraling inventory costs.
Although a primary advantage of doing business online is selling directly to your end-consumer, meeting the increased expectations of online shoppers isn’t easy. Many retailers are looking for a way to meet this demand and grow order volume without spending vast amounts of money on inventory holding and fulfillment.
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