Month: November 2017

IR Research Points to a Surge in Luxury Brand E-commerce

young woman browsing luxury brand e-commerce site

November 14, 2017

High-class brands should stay focused on their online presence, according to new research, as luxury brand e-commerce gets bumped up to business class in 2017. 

For a sector that has been relatively slow to adjust to the rapid onset of digital selling, the challenge of keeping pace with a new set of consumer expectations is not something that can be overstated.
Continue reading IR Research Points to a Surge in Luxury Brand E-commerce

Becca Finds Cosmetics Success Across Skin Tones

bob debaker on becca cosmetics success 1

November 3, 2017

“We are experts in the beauty of light, and we are passionate about creating products in balanced shade ranges for all skin tones.” 

So says CEO Bob DeBaker on the Becca cosmetics success story, which is rooted in that respect for every personal hue.

If you don’t know Bob and Becca like we do, you might think the above is just another executive touting the merits of their brand. But Bob is not just another executive, and Becca is not just any cosmetics brand. Continue reading Becca Finds Cosmetics Success Across Skin Tones