September 25, 2017

Building a positive online reputation for your e-commerce brand is the digital equivalent of traditional word-of-mouth marketing. Ask any sales person and they’ll confirm it in seconds: a personal referral is the best kind of lead you’re going to get!

According to data analyzed by Big Commerce, 69% of online shoppers say that reviews help them find a product they like, while almost a quarter of the same group say the same about social media recommendations. As consumers rely more and more on feedback from others to decide what they buy, online reviews become increasingly important.

To build an e-commerce brand that means understanding where potential customers are searching for what you sell and doing everything you can to add 5-star feedback that attracts new business. Continue reading 5 Ways to Win 5-Star Reviews for Your E-commerce Brand

September 21, 2017

From day one Maureen Kelly, founder and CEO of our extraordinary client Tarte Cosmetics, knew what she wanted her company to stand for in the world of makeup. Then all she had to do was wait for the world to catch up.

17 years and many millions of dollars in cosmetics sales later, it’s fair to say that most of us are finally on the same page as Kelly. That fact was underlined last week when the Cosmetic Executive Women (CEW) organization honored her achievements in this hyper-competitive industry.
Continue reading CEW Awards Honor Tarte Cosmetics CEO Maureen Kelly

September 13, 2017

NORTH BRUNSWICK, N.J., Sept. 28, 2017 — Capacity LLC, trusted leaders in order fulfillment, e-commerce, and electronic data interchange (EDI), is proud to announce the appointment of Darren Lavelle to the position of Vice President of Client Services.

As the fulfillment partner of choice for household names and global brands, Capacity is expected to deliver seamless experiences for customers who order products from those high-profile clients. Even with the company’s new order management systems in place and more than 10 million orders shipped as of last year, Capacity is facing a more competitive fulfillment sector than ever before. Client communication and customer experience are more business critical than ever before.

“His experience gives us a significant advantage as we move into another record year”

Co-founder and CSO of Capacity LLC, Thom Campbell, summarized the importance of his company’s newest hire: “We are very excited to announce this addition, as Darren brings decades of leadership experience helping his teams deliver outstanding service. His record at companies like Pitney Bowes and is notable for delighted clients and team members alike, and his experience gives us a significant advantage as we move into another record year.”

Lavelle brings with him decades of experience, leading global customer service teams in the U.S., Europe and India. He brings a practical knowledge of CRM platforms, critical timelines, and supply chain complexity. Lavelle holds a BS in Business Administration from the University of Southern California and an MBA from the University of Arizona. Critically for his position, he understands what people want and how to satisfy those desires through operational performance and exemplary service.

The decision to add a dedicated Vice President of Client Services to the leadership team embodies Capacity’s commitment to customer experience. The company is fully focused on meeting the goal of its tagline, “fulfillment delivered,” and is confident the appointment of Darren Lavelle will benefit both clients and colleagues to that end.

For more information about Capacity, visit our website. Anyone interested in discussing outsourcing order fulfillment can also contact Capacity’s fulfillment experts online at via our contact page,, or call (732) 745-7770 and select option 3.

About Capacity LLC:
Since 1999, Capacity LLC has been offering expert order fulfillment services, warehousing, value-added services, assembly services, and technology solutions to businesses globally. Capacity LLC provides a bicoastal fulfillment solution, from four facilities in North Brunswick, NJ, and a fifth in City of Industry, CA. These strategic locations on both coasts allow for reduced transit times, cost-effective shipping, and more flexible transportation solutions. All five facilities are close to the major ports of Los Angeles/Long Beach and Newark/New York.

Capacity LLC employs cGMP methods, operates FDA registered facilities, and is NJ & CA State Board of Health approved food grade. Capacity LLC provides domestic and international distribution to companies of all sizes, from startups to household name brands who ship around the world.
Rich Reba, Marketing Director
732-745-7770 x 224

September 7, 2017

We take great pride when our clients reach the next level of success. There are certain events that serve as milestones in this journey, as in the case of Pat McGrath Labs and the expansion of this cosmetics icon into the European market. 

To casual observers, this could look like just another makeup launch. For McGrath, it represents a significant step back into a region that defined her passion.
Continue reading Mother of Makeup Pat McGrath Expands Into Europe